CENTER STORE

Pepsi and Tostitos kick off NFL season with fanfare

BY Gina Acosta

PLANO, Texas — Pepsi and Tostitos are kicking off the NFL season by giving fans the opportunity to experience the game from the sidelines and in the tunnel with the players.

Now through Jan. 2, consumers can enter a sweepstakes  at PepsiandTostitos.com for the chance to win the weekly Unreal NFL Experience, while also being able to redeem gear ranging from branded team merchandise to NFL game tickets.

"Football fans love the game and the experiences around it – whether they're tailgating in the parking lot or at home enjoying the game with their favorite Pepsi beverages and Tostitos snacks," said Jeff Klein, vice president of marketing, Frito-Lay North America. "We are bringing our fans experiences they typically only dream of, from tossing the ball around with Drew Brees or helping team captains with the coin toss, these experiences offer our fans the opportunity of a lifetime." 

Top prizes include:

• Super Bowl LI Experience- Two winning fans will win a trip to Super Bowl LI and attend team warm ups from the sidelines.  Following the game, the winner and their guest will have exclusive access to return to the field for the post-game trophy presentation with the Super Bowl Champs.

• Drew Brees Experience – A winner and guest will have the opportunity to travel to New Orleans and learn the ins and outs of being a NFL quarterback from Drew Brees himself, while enjoying a fun throwing session out on the football field with the former Super Bowl MVP.

• International Series Experience: A winning fan and guest will travel across the pond to see the NFL's International Series game Oct. 30 and enjoy a three-course meal at Wembley Stadium before watching the game from seats at the 50-yard line.

• EA SPORTS Madden NFL Experience – A fan and their guest will take a trip to the Madden NFL studio in Orlando for a behind-the-scenes tour featuring early access to an upcoming release and a chance for their likeness to be included in the game.

In addition, NFL Quarterback Drew Brees is starring in an online content series highlighting the program. The digital content features the quarterback enjoying Pepsi beverages and Tostitos' Hint of Jalapeño tortilla chips. The new Tostitos Hint of Jalapeño tortilla chips feature light green jalapeño flavor with hints of onion and garlic all on toasted Tostitos Restaurant Style chips consumers know and love.

Custom NFL-team branded packaging will be available in select markets. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Lindt asks chocolate lovers to fall in love with a new favorite

BY Gina Acosta

STRATHAM, N.H. — Premium chocolate brand Lindt USA is kicking off autumn early by debuting Lindor Pumpkin Spice truffles, a limited edition flavor for chocolate lovers.

Lindor Pumpkin Spice truffles join the iconic Lindor collection as the newest seasonal innovation, featuring a delicate milk chocolate shell enveloping a smooth melting pumpkin spice filling. The Lindor recipe embodies the craftsmanship of the Lindt Master Chocolatiers, and the new truffle signifies the first pumpkin-inspired flavor launch from Lindt. 

"We're thrilled to have perfected a premium chocolate recipe that will delight the palettes of both pumpkin spice and chocolate lovers," said Lindt Master Chocolatier Ann Czaja. "The new LINDOR Pumpkin Spice truffle combines our distinctly smooth milk chocolate with a gourmet pumpkin spice filling for a delicious taste of the fall season."

To celebrate the new truffles, Lindt is partnering with creative studio Wells & Grace to share tips on how to make the most of fall, and also collaborating with Lark Hotels in New England to offer an exclusive Lindor welcome service. Chocolate fans can also join in the seasonal fun by participating in giveaways hosted across Lindt social channels.

From Sept. 22 – Oct.  26, Lindt will host a "Fall in Love with a New Favorite" Pinterest contest encouraging users to pin inspiration from the Lindt Chocolate "Fall Favorites" Pinterest board for the chance to win a year's supply of LINDOR truffles (five winners). On Facebook, Instagram, and Twitter, Lindt will host a Tag-A-Friend Giveaway from Oct. 19 – 26, 2016 where consumers simply tag a friend in the comments to enter to win two 19 oz. bags of Lindor Pumpkin Spice truffles (16 winners).

The new limited edition Lindor Pumpkin Spice truffles 5.1 oz. (SRP: $4.39) and 8.5 oz. (SRP: $6.99) are available at retailers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Old Orchard Brands raises the juice stakes with new organic, non-GMO beverages

BY Gina Acosta

SPARTA, Mich. — Old Orchard Brands is looking to appeal to families on a budget with its new line of value-priced beverages.

Old Orchard's Organic 100% Juice features the organic and non-GMO ingredients that many consumers are looking for at an affordable price. Old Orchard's shelf-stable Organic 100% Juice is offered in four kid-friendly flavors, including Apple, Apple Cherry, Peach Mango and Wild Berry. Each 64-ounce bottle provides eight, 8-ounce servings and has a suggested retail price of $3.49. Available in Apple and Peach Mango, the 12-ounce frozen Organic 100% Juice concentrates have a suggested retail price of $2.49.

"It's important that we provide the very best quality to our customers, but we must also ensure our products are accessible to all families, including those on a budget," said Kevin Miller, vice president of marketing at Old Orchard. "Our customers have told us they struggle to find organic and Non-GMO certified foods in their most frequently purchased household grocery products. This new line combines the best quality ingredients with great taste and affordability. In doing so, we offer new access for budget-conscious consumers interested in shopping organic and better-for-you foods."

All varieties of Old Orchard Organic 100% Juice are certified organic by the USDA and have received verification from the Non-GMO Project to validate Old Orchard's quality and its compliance with rigorous best practices for GMO avoidance. Additionally, the juices contain no added sugar and no artificial flavors, colors or preservatives.

Organic 100% Juice is the newest addition to Old Orchard's existing juice lineup that spans more than 40 frozen concentrates and 60 bottled varieties of fruit juices and juice drinks.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?