Pepperidge Farm gets new president
CAMDEN, N.J. — Campbell’s confirmed that a new leader will take over the company’s Pepperidge Farm business.
Irene Chang Britt, who has worked at Campbell’s since 2005, will replace Pat Callaghan as president of Pepperidge Farm. Britt is the first woman to lead Pepperidge Farm since company founder Margaret Rudkin presided over the business from 1937 to 1966. Pepperidge Farm was acquired by Campbell’s in 1961.
Britt will be based at Pepperidge Farm’s headquarters in Norwalk, Conn., and will report to Campbell’s president and CEO Denise Morrison.
"I am thrilled to step into my new role as the leader of such a beloved brand," Britt said. "Pepperidge Farm’s success has been built on smart and successful innovation and by thinking in real consumer terms. Thanks to Pat’s leadership, Pepperidge Farm has become a leader in snacking, and I’m eager to hit the ground running and to help the team take the business to the next level."
GSK begins shipping FluLaval, Fluarix for 2012-2013 flu season
PHILADELPHIA — Following regulatory approval by the Food and Drug Administration’s Center for Biologics Evaluation and Research, GlaxoSmithKline confirmed it has begun shipping the first lots of its 2012-2013 seasonal influenza vaccines to healthcare providers and Centers for Disease Control and Prevention distribution centers.
GSK said FluLaval is approved for use in adults ages 18 years and older to help protect against influenza disease caused by the virus subtypes A and B contained in the vaccine. GSK said its other vaccine, Fluarix, is approved for use in adults, as well as children ages 3 years and older.
"The three strains of influenza virus in the seasonal influenza vaccine can change from year-to-year based on estimates of the strains that will circulate in the upcoming season," said Leonard Friedland, VP and head of clinical/medical affairs for GSK North America Vaccine Development. "This is a key reason why the CDC recommends everyone six months of age and older gets an influenza vaccination every year. For the 2012-2013 influenza season, two of the three strains have been changed compared to last year’s formulation."
Pharmaca Healthcare Practitioners
Positioning a knowledgeable healthcare advocate in the front-end aisles isn’t new — Pharmaca has banked on this key point of differentiation since its inception more than a decade ago. “Anytime you put anybody in the aisle for customer service, you’re going to increase your sales,” commented Mark Panzer, Pharmaca CEO. “Because people are looking for information; they’re looking for recommendations, a consultation to help them establish a regimen … to improve their health condition,” he said. “Anytime you can supply them with anybody who has any knowledge on their health care, whether a naturopathic doctor or health adviser, is a good move for the industry.”
Pharmaca’s health-and-wellness ambassadors are distinct from the ambassadors across the national retailers in that they are actual healthcare professionals — naturopathic doctors, homeopathic doctors, nurse practitioners, ayurvedic doctors and even aestheticians. “They’re knowledge base is a little bit more than just the product in the store — they have a deeper knowledge base to pull from to help patients on OTCs, supplements, nutrition [and] beauty care,” Panzer said.
Pharmaca currently operates 24 stores across five states.