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Pepperidge Farm ends pre-pricing packaged snacks

BY Jenna Duncan

NORWALK, Conn. Pepperidge Farm, the maker of packaged soft and hard baked cookies, snack chips and Goldfish Crackers, is no longer stamping packaging with predetermined suggested retail prices.

Representatives from Pepperidge Farm said that pre-marked packages will be gone from convenience, drug store and other retail shelves by late May. The package sizes affected by the edit include 6.25- and 7.2-oz. bags of around 12 different SKUs of snacks, including Goldfish Crackers (currently priced at $2.19) and Pepperidge Farm’s Chocolate Chunk Cookies (pre-marked $3.19).

The reason for getting rid of the pre-marked packages, the company said, was to stay flexible in the pricing of its cookies and crackers in order to withstand the rising costs of commodities and shipping.

Other companies, such as Kellogg and Kraft, have removed price-labeling from some of their snack items, as well. Some retailers have said they are will no longer stock pre-priced snacks, which could affect sales of certain brands across categories.

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New dried fruit items join snack category

BY Jenna Duncan

CARVER, Mass. Decas Botanical Synergies has launched its new dried fruit snack line, Fruitaceuticals. The Fruitaceuticals line carries two varieties of enhanced dried cranberries and boasts convenience, health benefits and good flavor.

“Consumers demand healthy food that gives them the super-charged nutrients they need without having to sacrifice taste,” Dan Souza, director of sales and marketing for Decas Botanical Synergies, said. “Fruitaceuticals delivers the solution.”

The two all-natural dried fruit items, PomaCrans and OmegaCrans, are dried cranberries enhanced with antioxidants and “phytochemicals” called proanthocyanidins (PACs), which are purported to help the body resist free-radicals that can damage the skin and internal organs.

PomaCrans is a made from Cape Cod cranberries enhanced with pomegranates and OmegaCrans combines cranberries and cranberry seed oil to deliver a serving of the beneficial oil, Omega 3-6-9.

The Fruitaceuticals 4-ounce re-sealable bags retail for $4.99. The dried cranberry snacks can be eaten out of the bag, mixed with nuts or used as a topping on salads or yogurt.

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Dr Pepper creative campaign changes hands

BY Jenna Duncan

NEW YORK Y&R, the company that has held the Dr Pepper family of beverages for nearly 40 years, has handed over the creative account to Interpublic Group, Deutsch Los Angeles. But Y&R, San Francisco, will keep hold of accounts for other Cadbury Schweppes beverages, A & W root beer, Canada Dry, Diet Dr Pepper, Sunkist and 7UP.

According to sources, Y&R managed Dr Pepper since 1969. But recently Dr Pepper asked for more from creatives and made it clear it was looking beyong Y&R.

Spokespersons from Dr Pepper have said that the brand began looking for a new creative company in February.

Senior vice president of Cadbury Schweppes Americas Beverages, Sean Gleason, said in a release, “We looked at a number of agencies, and each of them brought its own unique vision to the project. However, the Deutsch L.A. team brought an approach that quickly grew into more than a project. Much more. We feel we have an exciting new campaign for Dr Pepper.”

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