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Pennsylvania to privatize wine, liquor sales in coming year

BY Michael Johnsen

HARRISBURG, Pa. — Wine and liquor next year may be available for sale in retail outlets, including pharmacy, across Pennsylvania. 

Pa. Gov. Tom Corbett on Tuesday submitted the spending plan for the 2013/2014 state budget, which includes a provision to replace the more than 600 state liquor stores with twice as many privately run liquor and wine stores, according to an AP report published Tuesday by the Patriot News

Privatizing wine and liquor sales, which Corbett states will be budget-neutral for Pennsylvania, will open the door for wine sales in big-box retailers, supermarkets, convenience stores and pharmacy operations. 

The plan allows for up to 1,200 wine and liquor licenses, which would double the number of state-owned outlets in operation today. The Pennsylvania Liquor Control Board, which presently operates the state-run stores, would still exist in a licensing capacity.


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Skyy Vodka sweetens Valentine’s Day with new strawberry-infused spirit

BY Rebecca Haughey

SAN FRANCISCO — Skyy Vodka on Tuesday announced the introduction of its new Skyy Infusions Wild Strawberry, a first-of-its-kind vodka made with real, wild strawberries.

Launching just in time for Valentine’s Day, Wild Strawberry joins the brand’s existing line of innovative, premium flavors, which includes coconut, dragon fruit, blood orange, pineapple, ginger, cherry, grape, citrus, raspberry and passion fruit.

Smaller and sweeter than their grocery-aisle cousin, wild strawberries are a favorite of farmer’s markets across the country, delivering a stronger flavor and a more aromatic bouquet than garden-variety strawberries. Featuring a well-balanced celebration of ripe berries, hints of tropical vanilla and finishing with the roundness of white chocolate, Skyy Infusions Wild Strawberry pairs well with a box of Valentine’s Day sweets.

"Fresh strawberry is one of the most popular cocktail flavors in the United States, but to date that bright, sweet experience hasn’t really been captured in an actual spirit," said Jason Daniel, Skyy Vodka brand director. "Pairing our proprietary infusions process with the more complex wild strawberry varietal, we have captured the true essence of the fruit, allowing fans to experience that delicious flavor without a blender or heavy juices."

Skyy Infusions Wild Strawberry will be available in 50 mL ($1.99), 750 mL ($18.49), 1 L ($23.49) and 1.75 L ($26.99). The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on- and off-premise sampling promotions.

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Budweiser Super Bowl ad most effective, consumer study finds

BY Alaric DeArment

MOUNTAIN VIEW, Calif. — Budweiser’s "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

Ace Metrix, a television and video analytics company, said a study of 500 consumers who watched and scored each of the ads aired during the Super Bowl according to a variety of standardized metrics found that the the "Clydesdale" ad, the American Dairy Association’s "Morning Run" ad starring Dwayne "The Rock" Johnson and Coca-Cola’s "Security Camera" ad were the most effective, followed by ads from Doritos, Mercedes-Benz, Jeep, SodaStream International, Skechers, Hyundai and Best Buy.

Meanwhile, Budweiser’s ads for Bud Light and its new Budweiser Black Crown product, as well as ads by Calvin Klein, GoDaddy.com, Mio, Lincoln Motors, Axe, Samsung and Wonderful Pistachios got the lowest scores.

Respondents in the study were randomly selected and asked to score ads based on attributes such as persuasion, relevance, information, attention, change, desire and watchability.

 

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