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Peeps launches new e-commerce site

BY DSN STAFF

NATIONAL HARBOR, Md. — Looking to reach marshmallow chick fans everywhere, Peeps has launched an online store where consumers can purchase its signature candies and merchandise.

At PeepsandCompany.com, shoppers can purchase hundreds of products made by Just Born, Peeps’ parent company, including Peeps, Hot Tamales and Peanut Chews.

"This new online store provides a fun way to connect our fans across the country to our unique retail brand, bringing them a one-of-a-kind online shopping experience," said John Kerr, Peeps and Co. director. "Consumers can now shop for themselves and their family and friends, purchasing unique merchandise from the favorite candy brands they love without geographical constraints."

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Kellogg’s, Action for Healthy Kids go head-to-head with hunger

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has teamed up with nonprofit and volunteer network Action for Healthy Kids to launch the Share Your Breakfast program, designed to encourage Americans to help children who might otherwise go without breakfast.

From now until July 31, Kellogg’s and Action for Healthy Kids — whose goal is to fight childhood obesity and undernourishment by helping schools become healthier places — are asking consumers to either share a breakfast photo or description in a variety of ways, including:

  • Upload your breakfast photo or description to ShareYourBreakfast.com;

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    Text your breakfast photo with the word "share" to 21534; or

     

  • Tweet a description of your breakfast with #ShareUrBreakfast on March 8, National Breakfast Day.

With each sent message, Kellogg’s will help increase participation in school breakfast programs. The goal is to help share 1 million breakfasts during the 2011-2012 school year, the company said.

In line with the program, Kellogg’s tapped actress Melissa Joan Hart to spread the word about the Share Your Breakfast program. "As a mom of two young children, it breaks my heart to know that millions of children go to school hungry each morning," said Hart, star of ABC Family’s hit show "Melissa & Joey." "I am excited to lend my support and voice to Kellogg’s Share Your Breakfast program because it helps provide breakfast to children and makes helping easy for even the busiest families."

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Report: Nestle to expand coffee business

BY Allison Cerra

VEVEY, Switzerland — Nestle is looking to boost its coffee business.

The company, which recently reported that its soluble coffee was a key growth driver during 2010 across all regions, said the combined performances of single-serve coffee brands Nespresso and Nescafé Dolce Gusto strengthened its leadership in the dynamic portioned coffee market. Nestle added that its Nespresso brand reached $3.24 billion in annual sales for the first time.

“We are true believers in our own growth,” Nestle CEO Paul Bulcke said. “That has always been, if you see it over time, the biggest part of our growth base.”

Nestle, however, isn’t the only business that is setting its sights on expanding its java game. In January, Sara Lee unveiled its plans to boost its coffee business with a five-year sustainable commodity initiative. Another competitor, Kraft, which currently is at battle with Starbucks, said its 12-year strategic partnership with the coffee giant strengthened the retail coffee business growth to about $500 million in revenues.

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