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Peeps introduces rainbow pops

BY Allison Cerra

BETHLEHEM, Pa. — Peeps is turning its marshmallow chicks into a new treat.

New Peeps rainbow pops includes a yellow, green, pink or blue chick featured on a lollipop stick. The four individual colors are vertically nestled on a stick in one package, the company said.

"We’re having fun this Easter — taking our iconic chick and giving it a new look and taste," said Brian Bachrach, senior brand manager for seasonal brands and new products at Just Born, the parent company of Peeps. "Our Peeps rainbow pops allow fans new ways to enjoy their favorite Easter treats."

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Report: Molson Coors to launch Coors Light Iced T, other new items

BY Allison Cerra

NEW YORK — Molson Coors is slated to launch new beers in 2012, according to published reports.

Coors Light Iced T will go on sale first in Canada ahead of a possible rollout in the United States, according to Reuters. In 2011, Coors Light became the nation’s second-biggest beer brand, surpassing Budweiser for the first time ever, according to MillerCoors CEO Tom Long. What’s more, the company also will launch Carling Zest, a limited-time-only beer with citrus flavors, as well as an autumn-inspired Leinenkugels beer.

Click here for the full report.

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Lifeway Foods brings frozen treats to stores nationwide

BY Allison Cerra

MORTON GROVE, Ill. — Lifeway Foods is set to launch a trio of cultured frozen dairy treats.

The lineup includes push-up frozen dairy pops, a new frozen push-up version of Lifeway’s ProBugs probiotic beverages for children; new flavors of Lifeway Frozen Kefir in pumpkin, chocolate and dulce de leche flavors; and Greek-style Fro-Yo in blood orange swirl, chocolate swirl and honey swirl flavors.

The first products will hit retail stores, including Whole Foods, Wegmans, Sunflower and Sprouts Markets in May.

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