Peeps gets into the holiday spirit
BETHLEHEM, Pa. — Peeps is introducing its first chocolate-covered candy with a flavored marshmallow center this holiday season, the candy brand announced last week.
New Peeps chocolate covered mint flavored marshmallow trees are in line with the tree lighting at New York’s Rockefeller Center on Nov. 30, where Peeps brand ambassadors will hand out free samples of the newest member of the Peeps family. Peeps chocolate covered mint flavored marshmallow trees are available in creamy milk chocolate or rich dark chocolate and wrapped in convenient single-serve packages.
Also new to the Peeps holiday lineup are sugar-free peppermint stars in count-good packages, the company said. Additional holiday candies include:
- Peeps chocolate mousse flavored marshmallow reindeer available in take-home packages;
- Peeps marshmallow trees and snowmen in both count-good and take-home packages;
- Peeps sugar cookie flavored marshmallow cutouts in take-home packages; and
- Peeps peppermint flavored marshmallow stars in take-home packages.
SC Johnson campaign promises full disclosure
RACINE, Wis. — SC Johnson has announced the release of a new campaign designed to emphasize the company’s commitment to disclosing the ingredients in its products.
SC Johnson said its Honesty campaign will debut Nov. 25 during the Thanksgiving Day Parade on CBS and run during daytime and primetime national programs and on several cable networks, including but not limited to Discovery Health, Hallmark, Animal Planet, HGTV, National Geographic Wild and The Weather Channel. The spot also will run during primetime on NBC and ABC on programs like "The Biggest Loser," "Parenthood," "America’s Funniest Home Videos" and more, as well as during other holiday specials such as "Christmas at 30 Rock" and It’s a Wonderful Life, the company reported.
In addition, Honesty will be supported through a digital campaign on various online platforms including Yahoo!, CNN, People and MSN, according to the company.
"The truth is, companies often don’t have to tell you everything that’s in their products," said chairman and CEO Fisk Johnson, the fifth generation leader of SC Johnson. "But we’re a family company that believes in working hard to do what’s right for the families who buy our products — and one of the things that means is being transparent with what’s in our products."
Jamie Caulfield named PepsiCo’s SVP investor relations
PURCHASE, N.Y. One of the largest food and beverage makers in the world appointed a 17-year company veteran to a new post.
PepsiCo announced that Jamie Caulfield would succeed Lynn Tyson as the company’s SVP investor relations. Caulfield, who has held various roles at the company, most recently served as PepsiCo’s VP mergers and acquisitions, in which he successfully completed a number of key strategic acquisitions and joint ventures.
“I am delighted to be able to name Jamie Caulfield to this vitally important role,” said Hugh Johnston, CFO. “He is a very seasoned leader with a deep understanding of our global business. His breadth of experience across a wide range of financial disciplines –– both at headquarters and in our field operations –– will be extremely valuable as PepsiCo continues to grow and evolve.”