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Peeps gears up for Halloween with new candy

BY Allison Cerra

BETHLEHEM, Pa. — Peeps has crafted a treat in time for Halloween.

The brand has released its chocolate dipped orange marshmallow chicks, which are dressed in a festive orange and dipped in a layer of creamy milk or rich dark chocolate. The latest Peeps candy in available in a 3-count package.

"Our new line of chocolate dipped chicks is spooktacular," Peeps brand manager Mark Hoffman said. "The combination of Peeps and chocolate proved to be a favorite amongst all of our fans this Easter. We know that new Peeps chocolate dipped orange chicks will be perfect for Halloween recipes, crafts or for that on-the-go trick-or-treat fan."

Also available this Halloween are:

  • Peeps chocolate covered marshmallow pumpkins in single-serve packages;

  • Peeps chocolate mousse-flavored marshmallow cats in 8-count packages;

  • Peeps sugar-free pumpkins in 3-count packages;

  • Peeps pumpkins, available in 8-count and 24-count packages; and

  • Peeps ghosts, available in 3-count and 9-count packages.

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Quaker Oats, Zazu introduce mobile app

BY Allison Cerra

CHICAGO — Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.

The app, which now is available for Android and Apple iOS, is designed to deliver a different kind of morning alarm. Zazu Mornings wakes users up with a soothing voice that relays the day’s important information, including local weather, daily calendar, traffic, news and even breakfast ideas. Additionally, users are able to customize their information sources and set alarms that trigger the delivery of a personal newscast first thing in the morning and throughout the day, all from a humanized voice.

"Zazu is a new opportunity for us to connect with our consumers when our products are most relevant to them," Quaker Oats director of digital Barbara Liss said. "For example, with Zazu, when a user wakes up to a snowy day with back-to-back meetings, we can share the idea to start their morning with the latest weather report and Instant Quaker Oatmeal, for a breakfast that will warm them up and help sustain them for their morning activities."

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After 4-month split, M&M’s spokescandies reunite

BY Allison Cerra

HACKETTSTOWN, N.J. — After announcing that its M&M’s spokescandies went their separate ways, Mars Chocolate said that they are back together.

M&M’s enlisted the help of consumers to reunite the chocolate icons, which include Yellow, Red, Blue, Orange and Ms. Green, through its "Reunite M" promotion. Consumers were awarded prizes valued at more than $1.5 million, including $100,000 to one individual, when they purchased select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.

"We’re ecstatic to have the M&M’s spokescandies back together," Mars Chocolate North America chief consumer officer Debra Sandler said. "They’ve been an important part of our brand for many years, so we’re so relieved to have them back where they belong, as well as grateful to our fans for pleading with our spokescandies to come home."

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