News

Pedigree Dentastix introduces treats to fight ‘dog breath’

BY Rebecca Haughey

NASHVILLE, Tenn. – The Pedigree Dentastix line now offers Fresh Treats for Dogs — a new product to combat "dog breath" and assist with overall canine oral care, including tartar control.

Oral care is the No. 1 health issue veterinarians see in dogs; according to The Waltham Centre for Pet Nutrition, bad breath is a sign of potential oral care issues, including gum disease. Four-out-of-five dogs over the age of three years show signs of gum disease, which when left untreated, can advance to the development of other diseases in dogs, including heart and kidney disease as well as some forms of cancer.

"At Pedigree, we take oral care seriously," said Tiffany Bierer, health and nutritional sciences manager for Mars Petcare U.S., the makers of Pedigree Food for Dogs. "That’s why we make it a priority to offer a variety of products for dogs that have oral care benefits. Combined with regular visits to your veterinarian and a consistent oral care routine, these products help combat oral care issues and minimize those bad dog breath moments."

The new Pedigree Dentastix Fresh Treats for Dogs are clinically proven to reduce tartar build-up by up to 89%. The treats also contain a patented active ingredient combination to help freshen dogs’ breath, and the chewy texture of Dentastix helps clean down to the gum line.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Natural pet products category shows steady growth

BY Rebecca Haughey

ROCKVILLE, Md. – Big changes are underway in the market for pet goods, according to "Natural, Organic and Eco-Friendly Pet Products in the U.S.," a recently released study from market research firm Packaged Facts.

Hill’s is reformulating Science Diet as a natural product line, and Nestlé Purina is coming on strong with Purina One Beyond. In addition, Walmart has launched Pure Balance as it first natural store brand.

In natural pet food aisles, the hottest product trends include grain-free and human grade, taking superpremium natural pet food to new levels — and price points. In the pet care aisle, eco-friendly products with sustainable packaging and production processes abound. U.S. retail sales of natural pet products totaled $4.1 billion in 2012, according to a Packaged Facts estimate, reflecting a compound annual growth rate of 17% over the 2008-2012 period. Annual sales growth has consistently been in the double digits for the category.

Helping underpin this steady increase in sales is consumer demand for products perceived to be safer — a pet owner priority spurred by the spring 2007 pet food recalls. According to Packaged Facts’ August 2012 Pet Owner Survey, 38% of pet owners believe that natural/organic brand pet products are often better than standard national brand products, and 63% are very concerned about the safety of the pet products they buy.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Walgreens launches environmentally friendly store brand Ology, formulated free of ‘harmful chemicals’

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Monday launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens’ family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.

The new brand would fall in line with legislation presently under consideration — The Safe Chemicals Act — that if passed, would require that ingredients be determined safe for human health before being used in everyday consumer products. The pending legislation has led several industry leaders to pledge to remove potentially harmful and carcinogenic chemicals from several offerings over the next several years.

“Walgreens is proud to be leading the charge by providing Ology," stated Joe Magnacca, president of daily living products and solutions for Walgreens. “Ology reflects our dedication to innovation, our constant drive to improve our customers’ quality of life, and our ongoing commitment to help people get, stay and live well.”

Select Ology brand products are available at Walgreens and Duane Reade locations, as well as online. Items will be available nationwide by early November and are value-priced compared to conventional formulas of leading brands.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?