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Pebbles gets a ‘boulder’ treatment

BY Allison Cerra

PARSIPPANY, N.J. — Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor.

New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide. Each serving of the new cereal, which features caramel-flavored boulders and caramel-flavored dinosaur bones, contains 110 calories and 16 g of whole grains, while providing 10 essential vitamins and minerals, Post said.

Post said it will continue to introduce more delicious limited-edition Boulders flavors throughout the year.

“We’re excited to add a new cereal line to the Pebbles family, with the goodness of whole grains and great new taste of caramel apple,” Post director of marketing Tony Shurman said. “New Pebbles Boulders brings even bigger Flintstone fun to the table each morning.”

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Beech-Nut facility achieves LEED certification

BY Allison Cerra

CITY OF AMSTERDAM, N.Y. — Baby food brand Beech-Nut announced that its new facility has earned LEED certification from the U.S. Green Building Council and the Green Building Certification Institute.

The $124 million facility, which serves as Beech-Nut’s headquarters and production plant, opened in June 2010 and was designed to achieve LEED certification for energy use, lighting, water and material use. Facility features and highlights include:

  • Annual energy savings equal to the energy demands of more than 2,000 people;

  • Water conservation equal to what a city of 10,000 people would consume;

  • Reduction in waste water discharge equal to the discharge of 10,000 people;

  • Open floor plan that allows natural light to flow through the building; and

  • Maintenance-free landscaping that thrives in the local environment.

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Planters re-enters peanut butter biz

BY Allison Cerra

NEW YORK — Planters is bringing back its peanut butter business, according to published reports.

The company, which recently gave its Mr. Peanut brand mascot the chance to speak — giving him the voice of Robert Downey, Jr. — will reintroduce creamy and crunch peanut butter varieties, according to a New York Times blog. To mark the return into the peanut butter category, Planters is introducing a mascot for the products who will be called Peanut Butter Doug, the Times said.

Planters, which rebranded its iconic Mr. Peanut in November, also introduced Alejandro the Almond, in its latest commercial.

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