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Peapod offers fresh, aquaponic produce to Chicagoland customers

BY Alaric DeArment

CHICAGO — Peapod is offering customers in the Chicago area organic produce from a local, indoor urban farming company, shortly after its announcement of a new pickup location near the city.

The online grocer said its Chicagoland customers would be able to buy salad mixes, arugula, basil, mint and others from Farmedhere. Farmedhere uses aquaponic growing techniques that combine hydroponics with aquaculture.

"Locally grown is the way to go," Peapod VP merchandising Tony Stallone said. "At Peapod, we support the farm-to-shelf movement, and Farmedhere’s fresh, flavorful greens — sourced within 15 miles and 24 hours of harvest — will be a welcome addition to our online produce aisles."

Farmedhere uses a growing process that does not use chemicals, pesticides or soil, planting indoors in vertically stacked beds with nutrient-enhanced, recycled water. According to Peapod, the controlled environment optimizes plant growth and allows a crop success rate of 90% or more. The company uses compostable packaging that includes 95% less packaging while prolonging the freshness of the produce.

In other news, Peapod announced the opening of a Peapod Pick-Up location in the Chicago suburb of Schaumburg, Ill., which follows pilot locations in the suburbs of Palatine, Deerfield and Lincolnshire. The location, which opened on Sept. 24, allows customers to order groceries online and schedule a pickup for the next day or beyond; Peapod employees meet customers at the location and then load their groceries for them.

Peapod also offers pickup locations in the Northeast, in partnership with the supermarket chains Stop & Shop, Giant-Carlisle and Giant-Landover, which are owned by parent company Ahold USA.

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Campbell introduces new V8 juice drinks

BY Alaric DeArment

CAMDEN, N.J. — A new line of juice drinks from Campbell includes a boost of nutrition, but lower calories and less sugar than most others.

Campbell announced the launch of V8 V-Fusion Refreshers, available in peach strawberry, black cherry berry, cranberry grape and tangerine passionfruit flavors.

The drinks contain 100 calories per serving, are naturally sweetened with no high fructose corn syrup or artificial sweeteners, colors, flavors or preservatives and provide 100% of the daily value of vitamin C. The drinks also contain 20% to 25% fruit and vegetable juice.

 

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Coca-Cola releases special-edition Taylor Swift Diet Coke cans

BY Alaric DeArment

ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you’re lucky enough to be different, don’t ever change." The collector’s edition can is part of Coca-Cola’s multi-year partnership with Swift.

"The Taylor Swift collector’s edition Diet Coke can is a way for us to celebrate the individuality and creativity that inspires people to achieve their dreams and be anything but ordinary," Diet Coke associate brand manager Lauren Radow said. "Taylor’s message is simply extraordinary. We couldn’t have said it better ourselves."

 

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