BEAUTY CARE

PCPC appoints TechNet executive to president, CEO post

BY Antoinette Alexander

WASHINGTON The Personal Care Products Council has appointed TechNet executive Lezlee Westine as its new president and CEO. Westine succeeds former PCPC president and CEO Pamela Bailey, who left the council in December 2008 to head the Grocery Manufacturers Association.

Westine will assume her role at the council in May. She currently serves as president and CEO of TechNet, a bipartisan political network of CEOs and senior executives of U.S. technology companies. As TechNet president and CEO, Westine directs and oversees day-to-day operations, strategic planning and development and implementation of TechNet’s public policy and political agenda.

Prior to TechNet, Westine served as the White House director of public liaison. In that role, she serves as White House chief liaison to all constituency groups, national trade associations and non-profit organizations and developed relationships with advocacy groups from both sides of the aisle to find areas of common ground. She also directed the administration?s women?s outreach programs, organized an initiative to draw needed attention to the plight of Afghan women and garnered support for the Trade Promotion Authority, the presidential fast-track negotiating authority for U.S. trade agreements.

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BEAUTY CARE

Coty appoints new president of Coty Beauty division

BY Allison Cerra

NEW YORK Coty Inc. announced Friday the appointment of Renato Semerari as president of the company’s Coty Beauty division.

Semerari will manage all Coty brands available in mass distribution in the Americas, Europe, Asia and the Middle East.

Among his key responsibilities, Semerari will seek new business ventures and collaborations, as well as oversee the continued development and expansion of the Coty Beauty portfolio. He also will serve as a member of Coty’s executive committee.

“Renato’s broad and diverse experience will be an incredible asset in moving Coty Inc. and Coty Beauty toward the next stage of our success,” said CEO Bernd Beetz. “He is an accomplished leader with a real passion for our industry and a phenomenal addition to the Coty family.”

Semerari started his career in 1986 with Procter & Gamble where he held a series of positions of increasing responsibility. While at P&G, he worked across all categories of the marketing department for personal care, oral care, skin care, paper and detergents, in both Italy and the United Kingdom. He also has held positions at LVMH as international marketing director of Parfums Christian Dior and president and CEO of Guerlain.

Prior to his appointment at Coty, Semerari served as the president and CEO of Sephora Europe since October 2007. In this role, he was responsible for 12 subsidiaries and an extensive store network. During his tenure, Sephora grew rapidly in pre-existing markets while geographically expanding into new countries.

Semerari will take leadership of Coty Beauty in early May. He replaces Hans Joachim Honigfort who will retire in the fall after seven years with Coty.

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Viviscal starts major launch in U.S. market in Duane Reade stores

BY Allison Cerra

CHICAGO An all-natural brand of hair-thinning supplements is making its first major debut in the U.S. market.

After recently signing a multi-million dollar distribution deal with New York pharmacy chain Duane Reade, Viviscal will be available at over 250 store locations.

“This is a substantial distribution deal with a leading New York pharmacy that will, for the first time, make this well-established international brand widely available to consumers in America’s largest market,” said James Murphy, CEO of Lifes2Good, the Ireland-based natural health care company that owns Viviscal.

Viviscal is sold in 26 countries, including the United Kingdom, Ireland, Portugal and The Netherlands, and is the highest-selling natural hair supplement brand in the world. It is also the only product of its kind to be supported by five independent scientific studies that validate its effectiveness at decreasing hair loss and promoting the regrowth of existing hair. According to Lifes2Good’s own customer satisfaction surveys in the U.K., Viviscal has a less than three-percent return rate.

Viviscal uses a patented ingredient called AminoMar C, a marine complex which effectively nourishes hair follicles, strengthens and encourages the growth of existing hair, promotes the growth of weaker, less visible hairs and makes hair look more vibrant and feel better.

For more information, visit www.viviscal.com.

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