PBM Products introduces A-Soy milk alternative
GORDONSVILLE, Va. A new soy drink whose manufacturer hopes it will provide an alternative to milk for adults who are lactose intolerant, allergic to cow’s milk or vegan is hitting the shelves.
PBM Products announced Monday that it had introduced A-Soy. The drink has no lactose, animal protein, cholesterol, trans fats or gluten, and is certified kosher. PBM chief executive officer Paul Manning said the drink is based on its successful Bright Beginnings Soy Pediatric Drink, meant for children younger than 10.
“Developing a similar soy drink for adults and people older than 10 years was the next logical step,” he said.
Media group runs online campaign for Mars’ Gummi Burst
BOSTON Rolling out is new Gummi Burst chewy Starburst candies, Mars has announced a partnership with Digitas digital content creator to extend its messahe that Gummi Burst individually-wrapped candies are perfect for sharing.
The “Share Something Juicy” campaign created by Digitas shows animated Starburst candies in Web videos YouTube. The videos have already become fodder for video bloggers.
Digitas senior vice president of marketing, Todd Stanley, said, “It really is a fresh look at their digital strategy. It’s targeting a very fickle and hard-to-reach … audience for Starburst.”
Short videos promoting Gummi Burst are currently running on a specially-dedicated Starburst channel on YouTube. Bloggers and home video creators are encouraged to write about and participate in online messaging and discussions.
Cocoa Puffs releases combo flavor—chocolate and vanilla puffs
Cocoa Puffs has created a new flavor, Cocoa Puffs Combos, that combines the original chocolate-flavored cereal puffs with a new vanilla variety.
“Kids love to mix together chocolate and vanilla, two of their favorite flavors,” associate marketing manager for General Mills, Scott Dorman, recently said in a statement to media. “Cocoa Puffs Combos gives kids the perfect combination of flavors they want, and parents will love the nutrition.”
Every serving of Cocoa Puffs Combos contains 12 vitamins and minerals, such as calcium and vitamin D, which are reported to help children in bone development. The new chocolate and vanilla Cocoa Puffs combos also contain about 8 grams of whole grain per serving.
Coca Puffs Combos will be available in stores across the United States beginning this summer.