PBM Products introduces A-Soy milk alternative
GORDONSVILLE, Va. A new soy drink whose manufacturer hopes it will provide an alternative to milk for adults who are lactose intolerant, allergic to cow’s milk or vegan is hitting the shelves.
PBM Products announced Monday that it had introduced A-Soy. The drink has no lactose, animal protein, cholesterol, trans fats or gluten, and is certified kosher. PBM chief executive officer Paul Manning said the drink is based on its successful Bright Beginnings Soy Pediatric Drink, meant for children younger than 10.
“Developing a similar soy drink for adults and people older than 10 years was the next logical step,” he said.
Media group runs online campaign for Mars’ Gummi Burst
BOSTON Rolling out is new Gummi Burst chewy Starburst candies, Mars has announced a partnership with Digitas digital content creator to extend its messahe that Gummi Burst individually-wrapped candies are perfect for sharing.
The “Share Something Juicy” campaign created by Digitas shows animated Starburst candies in Web videos YouTube. The videos have already become fodder for video bloggers.
Digitas senior vice president of marketing, Todd Stanley, said, “It really is a fresh look at their digital strategy. It’s targeting a very fickle and hard-to-reach … audience for Starburst.”
Short videos promoting Gummi Burst are currently running on a specially-dedicated Starburst channel on YouTube. Bloggers and home video creators are encouraged to write about and participate in online messaging and discussions.
Smart Start cereal encourages women to get heart-healthy at breakfast
BATTLE CREEK, Mich. As part of the roll-out of Kellogg’s new Smart Start Strawberry Oat Bites cereal, the company is encouraging women of all ages to eat healthy with their hearts in mind.
“Heart health is a journey that requires a person to set their own goals and define success for themselves,” director of nutrition marketing for Kellogg Company, Jennifer Garrett, Ph.D., said. “Smart Start Strawberry Oat Bites cereal is one easy step along the way to accomplishing those goals.”
A serving of Smart Start Strawberry Oat Bites contains potassium and whole-grain as well as other heart-healthy ingredients. Additionally, Smart Start cereals are low in sodium.
Kellogg Company, the maker of cereals, cookies, crackers, toaster pastries, frozen waffles, and other foods reported a net sales of nearly $12 billion in 2007.