Paul Davis joins HRG
WAUKESHA, Wis. — A premier marketing and research firm for the retail consumer healthcare industry announced that it has appointed a new business development manager.
Hamacher Resource Group said Paul Davis, a consumer packaged goods industry veteran with more than 25 years of sales experience, will focus his efforts on sharing how HRG’s category management, marketing services, research and analytics, and product images and data services can help consumer healthcare product manufacturers effectively reach their audience, improve brand awareness and ultimately increase sales.
“Paul’s energy, enthusiasm and creativity will be a terrific addition to our team," said HRG VP Dave Wendland. "His knowledge will help our manufacturer clients reach their sales goals, whether it’s through aiding them in improving their at-shelf presence, creating successful promotions or guiding them through marketing strategies and tactics to gain a broader audience or strengthen consumer loyalty.”
POI to host summit for supplier, retail executives
CHICAGO — The Promotion Optimization Institute will be hosting its Trade Promotion Optimization Summit here from March 13 to 15. It’s a three-day educational seminar for both supplier and retail executives responsible for pricing, trade marketing, sales and operations planning, merchandising and promotions.
The event will focus on ways to optimize promotional strategies across vendor partners as the economy begins picking up steam. “There’s a plethora of dollars invested in promotions on both sides,” noted Michael Kantor, POI CEO. “We’re just coming out of a recession, [so] there’s no time and there’s no money to waste on [promotions],” he said. The summit will help marketers eliminate wasteful promotion spending and optimize the return on investment by way of customer acquisition and retention.
One of the key seminars features Lisa Overman, Harveys marketing and advertising director at Delhaize Group, who will discuss some of Harveys’ success with finding ways to be innovative and cognizant of the local/regional flavors to drive trips and loyalty. With the knowledge that many specialty vendor partners typically have smaller budgets to work with, better collaboration was needed to enhance Harveys’ brand identity.
For more information about the POI Trade Promotion Optimization Summit, click here.
Kroger promotes two finance executives
CINCINNATI — Kroger on Wednesday announced the appointment of Cindy Holmes to director of investor relations and Carin Fike to director and assistant treasurer. Both changes will be effective March 6.
Fike will report to Kroger’s treasurer, Scott Henderson; Holmes will report to Kroger’s CFO, Michael Schlotman.
Holmes, 42, began her career with Kroger in 1990 in the information systems and services department, and for the past 10 years, she has served as the company’s assistant treasurer.
Fike, 42, began her career with Kroger in 1999, and has served as the company’s director of investor relations since 2003. She was recently named the best investor relations officer in the grocery and retail drug industry by both the buy side and sell side in the 2010 Institutional Investor magazine rankings.