BEAUTY CARE

Patrick Bridges joins Freeman Beauty Labs

BY Antoinette Alexander

LOS ANGELES ­Freeman Beauty Labs, whose brands include Vita-K skin care, Psssst! instant dry shampoo and Freeman Papaya hair care, has hired Patrick Bridges as its new SVP sales.

In his role, Bridges will continue to build and manage the sales department across most major mass channels in the United States, as well as in such international markets as Russia, the Netherlands and the Middle East.

Bridges joins Freeman Beauty Labs from Bionorica. As VP marketing and sales there, Bridges was responsible for developing a business strategy in the mass and natural channels for the U.S. subsidiary of the $200 million German phyto-pharmaceutical company. Prior to Bionorica, Bridges served as the general manager and director of the Ester-C business unit at NBTY, a provider of dietary supplements.

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Kinerase announces new skin care line for mass

BY Antoinette Alexander

ALISO VIEJO, Calif. Clinical skin care brand Kinerase, which has a long history of creating high-end skin care products for both the physician and prestige channels, now has developed a new line for the mass market — Dr. LeWinn by Kinerase.

Dr. LeWinn by Kinerase, a new hybrid of skin care products for consumers who need a more accessible price point, is comprised of 10 cleansers, moisturizers and daily treatments. The products will be available beginning February 2011 at select Walgreens and Walmart locations, and will retail for between $10 and $35.

Valeant Pharmaceuticals International, the creator of Kinerase, recognized the potential of combining the insights, advancements and technology from the two leading areas of medical skin care research — dermatology and plastic surgery — and by partnering with Dr. LeWinn’s Research Center, the company developed the new collection.

The line utilizes Kinerase’s patented kinetin at exclusive clinical strength levels of 0.1% to visibly extend skin’s youth by improving cell health. Kinetin exists naturally in the DNA of plant and human cells and has been clinically proven to provide benefits in human skin. Kinetin slows down visible aging by recharging cells to stimulate skin’s natural protection and repair mechanisms. As a result, skin acts, looks and feels younger, the company stated. Kinetin is effective for all skin types and works without exfoliating or forcing cell turnover, so it does not irritate.

In addition to kinetin, Dr. LeWinn by Kinerase products contain a variety of ingredients available in the mass market for the first time. Some of these ingredients include SNAP-8 Peptide, neuropeptides that visibly relax the appearance of wrinkles caused by repetitive facial expressions; Osilift, oat kernel sugars that create an invisible lifting film to tighten and minimize the look of wrinkles; and Eyeseryl, a tetrapeptide that drains and decongests puffiness and safeguards against future eye bags.

Plastic surgeon Dr. Laurence LeWinn founded the Department of Plastic and Reconstructive Surgery in Philadelphia, and continued on to become the associate clinical professor of surgery at the Hershey Medical Centre Pennsylvania and the director of Plastic Surgery Institute in Palm Springs. Inspired by his celebrity clientele, he created a topical skin care collection, called Dr. LeWinn’s Private Formula, which has been the No. 1 premium skin care brand in Australia for the past 11 years.

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Stefan Sudhoff to lead Henkel Consumer Goods

BY Antoinette Alexander

SCOTTSDALE, Ariz. Henkel AG & Co. KGaA has appointed Stefan Sudhoff, corporate SVP cosmetics/toiletries at Henkel, to lead Henkel Consumer Goods. Sudhoff succeeds Georg Baratta.

Henkel Consumer Goods is headquartered in Scottsdale and markets such consumer brands as Dial soaps, Right Guard antiperspirants, Purex laundry detergents and Renuzit air fresheners. Henkel purchased The Dial Corp., located in Scottsdale, in 2004.

Sudhoff has been working with Henkel Cosmetics in various positions for nearly 25 years. In addition to his responsibility for the body care strategic business unit and the Latin America and Central and Eastern Europe regions, he also has been responsible for the strategic steering of the North American Henkel Cosmetics business since 2006.

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