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Passage Foods, Beth Hillson enter recipe partnership

BY Allison Cerra

COLLINSVILLE, Conn. — A maker of international cooking sauces has teamed up with the founder of the Gluten-Free Pantry brand to develop a range of recipes for those seeking gluten-free meal solutions.

Passage Foods said its partnership with Beth Hillson, who was diagnosed with celiac disease in 1976 and also serves as president of the American Celiac Disease Alliance and recently penned "Gluten-Free Makeovers," will help cater to time-starved consumers who want home cooked meals that are nutritious, healthy and gluten free.

"We are very excited to now be working with Beth and tap her culinary brilliance in developing exciting easy-to-prepare recipes for consumers with the Passage Foods cooking sauce range," said Passage Foods’ Mark MacKenzie. "Beth is truly an artist in gluten-free cooking and with our international culinary chef team based in Melbourne, Australia, we look forward to bringing exciting new meal ideas to our dedicated Passage Foods consumers worldwide."

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For the love of pie: YoCrunch introduces new line

BY Allison Cerra

CHICAGO — YoCrunch has launched a new line that combines yogurt with crumbly, crunchy pie crust toppings.

YoCrunch’s pie parfait are made with fat-free vanilla yogurt and real fruit and include toppings that can be mixed in, making them convenient, portable and better-for-you dessert or snack alternatives, the company said.

YoCrunch pie parfaits are available in apple, cherry and triple berry flavors for a suggested retail price of $3.19 to $3.89 for a four-pack of 4-oz. cups.

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Jolly Rancher celebrates debut of new candy with video contest

BY Allison Cerra

HERSHEY, Pa. — Jolly Rancher has paired together crunchy and chewy textures with its new fruit candy.

New Jolly Rancher Crunch ‘N Chew candy features a crunchy candy shell and a soft, chewy center, the brand said. As part of the product debut, Jolly Rancher partnered with online videographer community Poptent, which was tapped to create cool original video spots highlighting the crunchy and chewy elements of the new Jolly Rancher product, and is inviting consumers to cast their vote and help choose the winning video. Fans can visit the Jolly Rancher website now through Feb. 15 to view the final three videos and cast their vote for their favorite. After the votes are tallied, the prize-winning videographer will produce two additional videos, resulting in a three-part video series that will be posted on the Jolly Rancher website this spring.

"The combination of a hard candy shell and a soft, chewy center gives candy lovers the best of both worlds and the chance to experience the untamed fruit flavor of Jolly Rancher candies in a brand new way," said Anna Lingeris, spokeswoman for the Jolly Rancher brand and Hershey. "We wanted to give our fans the opportunity to engage with the brand like never before and after reviewing the nearly 200 submissions from Poptent videographers across the country, we’ve selected our top three videos and are excited for our fans to select the winner."

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