BEAUTY CARE

Paris Presents partners with Mason Wells

BY Antoinette Alexander

GURNEE, Ill. — Paris Presents, the maker of the EcoTools cosmetic and bath accessories line, has secured an investment from private equity firm Mason Wells. Mason Wells, along with Paris Presents’ existing management team and other investors, acquired the equity of the company from the Zall family.

"We are proud of the business we have built and [are] excited about the opportunity to partner with Mason Wells to continue the growth of Paris Presents," stated Larry Zall on behalf of the Zall family ownership group. "Mason Wells will provide Paris Presents with additional resources to achieve the company’s long-term growth initiatives and to continue our investment in industry-leading product innovation."

"The existing management team of Paris Presents is looking forward to partnering with Mason Wells," added Leah Bailey, the current operational leader of the business, who became CEO of the company in connection with the transaction. "With their strong financial backing and management resources, we will continue to serve our customers with high-quality products and services."

Mason Wells is a Midwest-based private equity firm that manages more than $800 million of capital through Mason Wells Buyout Funds.

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Sunstar Americas rolls out Gum Soft-Picks in new package sizes

BY Antoinette Alexander

CHICAGO — Sunstar Americas, a maker of Gum and Butler brand products, is offering its Gum Soft-Picks in new 15- and 80-count packages.

Gum Soft-Picks have 76 soft, flexible rubber bristles that slide between teeth to remove food and gently massage gums. According to the company, Gum Soft-Picks are safe to use on dental implants, bridges, crowns and orthodontics.

To date, Gum Soft-Picks have been offered only in a package of 40, retailing for $3.49. Now Sunstar is offering a new 15-count package for $1.50 and an 80-count package for $5.99.

"In developing this product, we wanted to give consumers something easy to use in terms of shape and size, and with enhanced cleaning capabilities versus a standard toothpick," stated Nikki Lockett, senior marketing manager for Sunstar Americas. "Gum Soft-Picks can be used discreetly in a restaurant, in public areas or at the office."

Gum Soft-Picks also come with a portable travel container so they can be used on the go. They can be purchased in the dental floss section of the oral care aisle at major retailers.

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Infotone brand rolls out face mist

BY Antoinette Alexander

SILVERDALE, Wash. — Infrared Systems International has announced that its subsidiary, AquaLiv, has launched the first product of its new Infotone skin care brand. Infotone face mist began shipping Dec. 20 after several years of research and testing.

Infotone face mist is a purse-sized mister that utilizes spring water to improve skin. The mister contains a ceramic ball that enhances water with the qualities of several skin-activating compounds, but without adding any chemical ingredients, according to the company.

"This is the first skin care product to utilize our BioT bioinformation technology," stated AquaLiv CEO Craig Hoffman. "We are delivering the healing benefits of natural compounds, such as vitamin C and squalene, without the need to extract these ingredients from nature. This product is truly the first of its kind."

The BioT ceramic turns regular water into a tonic that when misted over the face encourages optimal hydration and clear, youthful, glowing skin. According to the company, researchers observed improved hydration, suppleness, firmness and texture, as well as reduced dryness, oxidation, wrinkles, skin pigmentation and blemishes.

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