BEAUTY CARE

Paris Hilton debuts 20th fragrance for women

BY Gina Acosta

NEW YORK — Paris Hilton is leveraging the popularity of her fragrances around the world by launching a 20th scent.

New Gold Rush by Paris Hilton is a feminine fragrance that aims to be lush, sophisticated and intoxicating, and evokes old Hollywood glamor.

"I've grown a lot over the years and Gold Rush is a major milestone for me. It's a reflection of who I am today and the person I aspire to be," Hilton said. "I created this scent for the woman who is truly confident in who she is. She's a dreamer, doer, thinker. Gold Rush is all about that indescribable feeling you get when you see endless possibilities, when you're alive and unstoppable."

Hilton says the fragrance was inspired by the duality of gold – sparkling, bright and glowing yet warm, rich and sensuous. 

The notes include:
• Top: Lemon Zest, Bergamot, Juice Nectarine
• Mid: Velvet Orchid, Rose, Violet
• Base: Vanilla Bean, Golden Praline, Cashmere Woods

The scent's custom perfume bottle appears like a rare keepsake and contemporary design. Curvy, decadent and feminine, this bottle aims to represent the glamour and allure of Paris.

"For Gold Rush we were most inspired by the packaging," said Doug Lloyd, creative director of Lloyd & Co. "The shimmering quality and draped cut of the bottle were elements we thought would translate beautifully to the brand imagery. We also saw an opportunity, with Paris' 20th fragrance, to create an elegant and elevated mood that brings a new dimension of her character to audiences."

To further support the launch of the fragrance, Paris will be sharing behind-the-scenes images, shot by famous fashion photographer Victor Demarchelier, and engaging with fans across her social media channels.

The eau de parfum will retail for $60 (100ml) and $32 (30ml) and will be available at retailers nationwide in August.

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Simple adds cleansing oil offering

BY DSN STAFF

ENGLEWOOD CLIFFS, N.J. — Last year, Unilever’s Simple Skincare ushered micellar cleansing water into mass with great success. This year, it is adding cleansing oil — but not just any oil. Next month, Simple Skincare is adding a Hydrating Cleansing Oil featuring pure grapeseed oil. Admitting it isn’t the first oil to market, the company said it is taking oils to a whole new level with a high-quality grape seed.

(To view the full Category Review, click here.)

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Basic, good-for-you beauty products to drive growth

BY DSN STAFF

Drug store retailers sense a shift in skin care. While for many years they enjoyed the glowing results of anti-aging, that segment has plateaued. Instead, they are looking to growth from cleansers and therapeutic offers.

(To view the full Category Review, click here.)

To wit, facial anti-aging sales for the 52-week period ended May 15 across multi-outlets declined 6% to just over $1 billion, according to IRI data. Body anti-aging declined even more at 13%. Facial cleansers, however, jumped 6% to $1.1 billion, and moisturizers are up almost 5%.

Unilever is addressing a huge market need — effective, yet good for you, cleansers. “There is a whole new generation of women [who] haven’t heard of cold cream before and don’t know what it is. Yet they are makeup-savvy — whether it be contouring or strobing. With that much layered makeup, you need a remover that’s going to work and give back to your skin,” said Suzanne Palentchar, brand-building director for skin care at Unilever North America. Unilever is rolling out launches under its Pond’s and Simple Skin-care logos. The company has infused its Pond’s Cold Cream Cleanser into towelettes. While under Simple, the company has improved its facial wipes so that every wipe is more effective and moist right down to the last one in the pack.

At the other end of the market, Chris McClain who helped build such brands as Bodycology, Cantu and Dr. Teal’s is launching a line called Aquation. The modern take on some of the older therapeutic lines focuses on maximum hydration. There are four SKUs in the line, which is testing next month with a major rollout in 2017.

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