BEAUTY CARE

Pantene Beautiful Lengths in Canada to help women battling cancer

BY Antoinette Alexander

 

TORONTO — Procter & Gamble’s Pantene hair care brand will celebrate National Donate Your Hair Day — an annual day of giving — on Nov. 22, encouraging Canadians to cut and donate their hair to Pantene Beautiful Lengths to create real-hair wigs for women battling cancer.

These real-hair wigs are available at no cost to women across the country who have lost their hair due to cancer treatments.

According to the Canadian Cancer Society, 2-out-of-5 Canadians will develop a form of cancer in their lifetime, and it is estimated that there will be 93,600 new cases of cancer among Canadian women in 2014.

“Getting a cancer diagnosis can be devastating, and for those women whose cancer treatments lead to hair loss the journey can seem even more daunting,” said Marilyn Brown, national campaign director, Canadian Cancer Society. “The Pantene Beautiful Lengths program is instrumental in helping these women to feel strong, proud and gorgeous as they take on cancer.”

In seven years, with the support of thousands of Canadians from coast-to-coast, Pantene Beautiful Lengths has donated more than 70,000 ponytails to be made into wigs to help women living with cancer regain their confidence and sense of self.

“The Pantene Beautiful Lengths program is built upon one act of generosity,” said Esther Benzie, director, brand operations, P&G. “It’s this simple, but incredibly significant act that makes it possible for Pantene to help women who are going through the toughest fight of their lives feel more like themselves when it matters most.”

National Donate Your Hair Day participants can show off their new cuts by tweeting @Pantene and @cancersociety with the #BeautifulLengths hashtag and posting their photos on Pantene North America’s Facebook page. Those unable to donate can still be involved by pledging to participate next year on social media, or by planning a hair cutting and donation event for friends and family.

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Birchbox expands to Canada

BY Antoinette Alexander

NEW YORK — Beauty subscription company Birchbox has announced that it is launching Canada-wide, marking the sixth country it has expanded to since launching in the United States in September 2010.

With data and insights gleaned from the other four international markets Birchbox has penetrated since the acquisition of JolieBox in September 2012 (United Kingdom, Spain, France and Belgium), the growing beauty brand is poised to enter the Canadian market.

As the newest members of Birchbox’s 800,000 subscriber base, Canadian consumers will now have the opportunity to try, learn about and buy beauty products previously unavailable in Canada, while expanding their personal repertoire of beauty essentials. The international growth will allow Canadian beauty brands to expand both nationwide and internationally to enable customers to experience products not previously available in the United States.

With more than 600 products and 50 brands to choose from in the full-size e-commerce shop, Birchbox Canada has something for everyone — including a variety of Canadian-made products and international brands that have yet to make their mark in Canada, like Cynthia Rowley Beauty and Harvey Prince. Birchbox’s try-learn-buy experience allows subscribers the chance to experience a product before committing to a full-size purchase at Birchbox.ca. For $14.95 a month, each Birchbox contains a personalized selection of five beauty samples for women, with products spanning the categories of hair, makeup, nails,  skin care and body.

“Since our launch in 2010, we’ve had tens of thousands of customer inquiries regarding shipping to Canada,” says Birchbox Co-Founder and Co-CEO Katia Beauchamp. “So we’re thrilled to finally bring Birchbox north of the border.”

Birchbox boxes in Canada are now officially open for purchase, with the first Canadian Birchboxes shipping in December. Birchbox subscriptions cost $14.95 per month or $159.40 per year, including shipping and taxes.

In July 2014, Birchbox opened its first brick-and-mortar store in New York City, featuring full-sized products for sale, hair, makeup and nail services, and a Build-Your-Own-Birchbox section.

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GMDC whitepaper explores future of North American retail landscape

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center on Wednesday released a new whitepaper based on a GMDC*Connect Videocast, “North America Retail 2020,” presented by Hannah Donoghue, senior analyst at RetailNet Group, that explores external drivers of change that will significantly impact the North American retail landscape over the next five years.
 
These external drivers of change are typically present in five distinct areas: macro-economic, societal, technology, industry and political. The “North America Retail 2020,” videocast and whitepaper examines these areas, bringing to light various industry competitive dynamics, as well as highlighting winning channels and store formats of the future. 
 
“The retail changes occurring in North America and even globally are very real and present. The facts and data presented in this whitepaper and videocast have reinforced the work we’ve begun doing to adapt our stores' experience, reach, location and digital use, among others,” reported Michael Petocchi, business group manager HBC/cosmetics, Wegmans Food Markets. “If you are not already aware of these industry disruptions and building a proactive plan, I suggest you use these resources as your starting point and build up from there.” 
 
In discussing macro-economic changes, Donoghue’s research found that as the U.S. population ages, the percentage of shoppers older than 65 years and reducing their consumption continues to grow. For every one shopper aging out of the population, only 0.8 ages back in, meaning the U.S. is not replacing shoppers on an age-weighted basis. 
 
“Aging consumers are affecting merchandising across categories. Retailers will need to cater to multiple generations within their stores, which changes shoppers’ overall store experience,” Donoghue said.
 
Additionally, U.S. income distribution shows, from 1990 to 2012, a declining percent of middle income households and an increasing percent of higher income households. Because of this, it will no longer work to “market down the middle.” Segmentation and distinct approaches are becoming even more essential.
 
“North America Retail 2020” reveals new shopper personas, industry size and structure and winning segments and retailers that both suppliers and retailers will significantly benefit from by becoming aware of. These drivers of change will ultimately define retailer and supplier initiatives and collaboration opportunities going forward. 
 
While the full version of this whitepaper is available only for GMDC members, the first page as a preview to the study can be found at www.gmdc.org/north-america-retail-2020. Donoghue’s videocast is available for both members and nonmembers in the GMDC*Connect Archived Videocast section

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