BEAUTY CARE

Panasonic introduces small toothbrush for women

BY Alaric DeArment

SECAUCUS, N.J. — Panasonic has introduced a toothbrush to its line of compact personal care products for women, the company said Friday.

Panasonic announced the introduction of the EW-DS90 series of battery-operated compact toothbrushes, adding it to its compact body shavers, facial hair trimmers and heated eyelash curlers.

"Panasonic is focused on bringing women beauty products to complement and enhance their lifestyle," Panasonic Consumer Marketing Company of North America product manager for personal care Natalia Salazar said. "As an extension to the company’s new Compact Beauty series, the Panasonic compact toothbrushes aim to provide women with a smart product that will help promote good dental hygiene anytime, anywhere."

The toothbrush, designed to fit in a purse, makeup bag or pocket, offers three types of bristles, including triple-edged, flat and extra-fine.

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CVS debuts Nail HQ kiosk

BY Alaric DeArment

WOONSOCKET, R.I. — Starting this month, more than 2,000 CVS/pharmacy stores will have special in-store kiosks that showcase the latest trends and innovations in nail care, the retail pharmacy chain said Thursday.

Nail HQ will debut a former salon-exclusive – gel nail technology – with new products from SensatioNail and Sally Hansen. Nail HQ will also feature an array of new shade options and allow shoppers to view polish shades outside of the bottles through nail color strip displays.  The Nuance Salma Hayek line, a CVS/pharmacy exclusive brand developed in partnership with actress Salma Hayek, will be introducing the 32-sku nail lacquer collection. In addition, nail brand essie will launch its newest collections at the Nail HQ every month. 

The company said its support for the category stemmed from a 40% increase in nail care sales since 2011 and annual double-digit growth every year since 2008.

"With nail care sales booming, it’s clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer," CVS/pharmacy VP beauty Cheryl Mahoney said. "With the launch of the CVS/pharmacy Nail HQ, we are able to feature a wide variety of the best new nail trends and technologies that [a customer] can experience in our stores and then apply for herself at home — all with the added convenience of shopping at her local CVS/pharmacy."

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Boldface ships holiday merchandise

BY Alaric DeArment

SANTA MONICA, Calif. — Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

The beauty products maker said it had shipped faux eyelashes, mascara, lipstick sets and others to retailers like CVS, Duane Reade, Kmart, Fred Meyer, Meijer, Ulta and others. The products include Lash Dash Faux Lashes, Kardazzle Alll Over Face Palette Kits, Au Naturel Lip Sets and Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

The company said a comprehensive launch of 62 SKUs will follow this initial holiday product launch in first quarter 2013 with an item-based color range and such items as Kurve Powder Compact, M$M Pre-Make-Up Gelee and Intimate Spotlight Illuminator.

 

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