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Pampers taps Barbara Bermudo for unique partnership

BY Allison Cerra

MIAMI Pampers is looking to connect with Hispanic consumers through a partnership with Spanish-language television newscaster Barbara Bermudo.

As part of the deal, Pampers will debut a Spanish-language blog and series of mommy video casts with content that it developed with Bermudo. The new interactive resource will offer Hispanic moms a place to connect with other moms and share useful information to assist with their baby’s development and well-being.

 

"Pampers believes that every baby is precious. We are devoted to offering parents much more than just diapers and baby products. That’s why we are listening to moms to find out what can make the most difference for each mom and her baby," said Pampers VP Jodi Allen. "Bermudo’s understanding of the challenges and worries that Latina moms face, and unique perspective as a journalist and an experienced mom, makes her an ideal partner as we create resources to make things better for every mom and every baby."

 

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Jack Link’s beef jerky introduces limited-edition packaging

BY Allison Cerra

MINONG, Wis. Jack Link’s beef jerky is celebrating hunting season with limited-edition packaging for its products.

Jack Link’s 2-oz. original and teriyaki beef varieties will feature Realtree Camo patterns and a blaze-orange color.

The new packaging hit retail in August and will remain in stores through December.

"In or out of the woods, Jack Link’s limited edition blaze-orange-packaged beef steak products help outdoor enthusiasts to feed their wild sides," said Jeff LeFever, marketing director at Jack Link’s beef jerky. "Jack Link’s and Realtree are synonymous with family, camaraderie, fun and the great outdoors."

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Jones Soda’s WhoopAss re-enters market

BY Allison Cerra

SEATTLE Jones Soda is packing punches with the relaunch of its energy drink.

WhoopAss features all-new, edgy packaging, including a tall, all-black 16-oz. aluminum can featuring a gritty red and grey Iron Cross graphic; functional new ingredients that boost energy and provide muscle recovery; and an updated flavor profile and color, the beverage maker said.

The new product will carry a suggested retail price of $2.39 and will be available at convenience and grocery stores in November.

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