Pampers taps Barbara Bermudo for unique partnership
MIAMI Pampers is looking to connect with Hispanic consumers through a partnership with Spanish-language television newscaster Barbara Bermudo.
As part of the deal, Pampers will debut a Spanish-language blog and series of mommy video casts with content that it developed with Bermudo. The new interactive resource will offer Hispanic moms a place to connect with other moms and share useful information to assist with their baby’s development and well-being.
"Pampers believes that every baby is precious. We are devoted to offering parents much more than just diapers and baby products. That’s why we are listening to moms to find out what can make the most difference for each mom and her baby," said Pampers VP Jodi Allen. "Bermudo’s understanding of the challenges and worries that Latina moms face, and unique perspective as a journalist and an experienced mom, makes her an ideal partner as we create resources to make things better for every mom and every baby."
Jack Link’s beef jerky introduces limited-edition packaging
MINONG, Wis. Jack Link’s beef jerky is celebrating hunting season with limited-edition packaging for its products.
Jack Link’s 2-oz. original and teriyaki beef varieties will feature Realtree Camo patterns and a blaze-orange color.
The new packaging hit retail in August and will remain in stores through December.
"In or out of the woods, Jack Link’s limited edition blaze-orange-packaged beef steak products help outdoor enthusiasts to feed their wild sides," said Jeff LeFever, marketing director at Jack Link’s beef jerky. "Jack Link’s and Realtree are synonymous with family, camaraderie, fun and the great outdoors."
General Mills announces voluntary recall of Nature Valley product
MINNEAPOLIS A single day’s production of a certain General Mills’ Nature Valley granola thins flavor is being recalled by the company due to a labeling issue.
General Mills said that a production error resulted in a limited number of properly labeled, individually wrapped Nature Valley peanut butter flavor granola thins packages being inserted into 10-count boxes labeled as Nature Valley dark chocolate flavor granola thins. While there have been no reports of allergic reactions or illnesses associated with this product, the possibility of an unlabeled allergen makes the recall classified as a Class One recall, General Mills said.
The voluntary recall includes only 10-count boxes of Nature Valley dark chocolate flavor granola thins with one "better if used by" date printed on the top of the box: 05JUN2011 YO 12. No other varieties or production dates of Nature Valley products are affected by this recall.
Consumers requesting refunds or calling with further questions should contact General Mills consumer services at (800) 231-0308.