Pampers revitalizes online resource for moms-to-be
CINCINNATI A diaper brand has developed a content-rich website that seeks to connect expectant mothers by providing them with insights and tips on pregnancy and motherhood.
Pampers said that Pregnancy.pampers.com, part of the Pampers Village website, includes real-life stories and advice written by more than 20 everyday moms from around the country. Pampers said it revitalized the content on its "pregnancy" tab to serve as additional resource for parents-to-be to use alongside the expert content found in Pampers’ weekly newsletters and the more traditional medical-based sites offering clinical advice. Special promotions and offers also can be found in the "pregnancy" tab on Pampers Village.
"Most moms have a million questions and feelings soaring through their minds during their first pregnancy, and possibly even during their second and third," said John Brase, marketing director for Pampers. "At Pampers, we love all babies and support their happy, healthy development and that’s why we created Pregnancy.pampers.com: so real moms can share their experiences and advice with other mom on topics they care about the most."
FDA approves Vivitrol
SILVER SPRING, Md. The Food and Drug Administration approved a drug to treat and prevent relapse after patients with opioid dependence have undergone detoxification treatment.
Vivitrol is an extended-release formulation of naltrexone — which works to block opioid receptors in the brain — administered by intramuscular injection once a month. It only is administered by a physician.
"Addiction is a serious problem in this country, and can have devastating effects on individuals who are drug-dependent, and on their family members and society," said Janet Woodcock, director of FDA’s Center for Drug Evaluation and Research. "This drug approval represents a significant advancement in addiction treatment."
‘Avatar’ phone covers make their debut
SAN FRANCISCO A creator of customized mobile phone covers and electronic devices has developed designs that feature images from the Academy Award-winning film “Avatar.”
“‘Avatar’ featured iconic imagery and memorable characters that captivated movie-goers around the world,” said Coveroo’s CEO and co-founder Karl Jacob. “Coveroo brings these characters and images to consumer’s phones and other personal electronics using our unique HighColor and Laser Engraving process.”
Coveroo will initially offer 20 designs from the film for purchase at Coveroo.com. Fans can pick from a selection of engraved and vibrant HighColor “Avatar” characters and scenes, with prices starting at $19.95.