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Pampers kicks off online initiative for Latino parents with concert, Facebook contest

BY Melissa Valliant

CINCINNATI — Procter & Gamble’s diaper brand, Pampers, and international superstar Thalia are celebrating the influential role of music in Latino children’s development with the launch of "Mi Música, Mi Herencia," an online initiative for Latino parents.

Today’s Latino parents face the challenge of honoring their Hispanic roots while embracing American values, and Pampers is recognizing this by inviting parents to download the sounds of the "Mi Música, Mi Herencia" anthem — a medley of classic, iconic Spanish-language children’s songs adapted with a modern twist — on Pampers’ Facebook page, Facebook.com/PampersLatino. Here, Latino parents can download the anthem now through Dec. 14, and are also encouraged to participate in the "Mi Música, Mi Herencia" baby video contest. To enter the contest, parents are asked to film their children dancing to the anthem and then share the video with the Pampers Facebook community by uploading it to the "Mi Música, Mi Herencia" gallery. Their video could be chosen to be featured in a Pampers Latino TV commercial to premiere in early 2013.

To celebrate the launch of the initiative, Pampers and Thalia hosted a special "Mi Música, Mi Herencia" concert on the evening of Oct. 25 at the New World Center in Miami, where hundreds of moms-to-be enjoyed a performance of Latino musical favorites by the Henry Mancini Institute Orchestra at the Frost School of Music — marking the first time a concert was held for babies before they are even born. Babies and their families met Thalia and participated in live musical orchestrations, toddler drum circles and musical craft stations.

"Music has always been a huge part of my life from a very young age, and today it remains a very powerful and natural way for me to connect with people, as well as my children,” Thalia said. “I’ve always tried to instill the best in them, as I am sure all parents do, and for me, one priority is to have them always maintain a strong tie to their Hispanic heritage to ensure the best of both worlds."

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Family Dollar names SVP store operations

BY Gail Hoffer

MATTHEWS, N.C. — Family Dollar Stores has named Colin McGinnis to the position of SVP store operations support, store development and procurement. McGinnis will report to Barry Sullivan, EVP store operations.

"Over the last several years, we have expanded our assortment to be more relevant to our customers, and we have improved our store standards to make our stores easier to shop,” said Sullivan. “Through Colin’s leadership and store operations experience we intend to improve how we take care of our stores and our team members.”

McGinnis joined Family Dollar in August of 2004 as a regional VP, where he was the operations lead on the development of the store of the future project. In 2006, he was named VP store operations support and process improvement. Most recently, McGinnis added additional responsibility for store services, procurement and store development. Prior to joining Family Dollar, McGinnis held positions of increasing responsibility with a national drug store chain.

The news comes on the heels of Family Dollar’s mid-October announcement that Jocelyn Wong had been named SVP, chief marketing officer, reporting to Bloom.
 

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Patient Views – October 2012 Methodology

BY DSN STAFF

AccentHealth collected data through an online survey conducted from Sept. 18 to Sept. 30, 2012. There were a total of 940 people who responded via AccentHealth’s national, online panel of network viewers ages 18 years and up who opt-in to participate in reasearch with AccentHealth.

All data is self-reported and not validated using medical records.

Below is the demographic breakdown of the respondents and their behavior:

 

Gender

Health insurance coverage

 

Geographic distribution of sample

Age

Education

Marital Status

Source: AccentHealth

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