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Pampers aims to protect premature infants with new diapers

BY Gisselle Gaitan

CINCINNATI — The number one trusted brand of diapers within the U.S., Pampers has created the first flat diaper to protect the skin of premature infants. The Pampers NICU Flat is for preemies with skin too delicate to wear a traditional diaper or for those who require alternative diapering solutions while in the NICU.

To mark the product's release, the Procter & Gamble owned company released a video titled “Littlest Fighters” to champion the fighting spirit of all preemies. Pampers also is joining forces with the March of Dimes during Prematurity Awareness month to donate a new box of Pampers NICU Flat diapers to every NICU in the country. 

“For more than 40 years, Pampers has been proud to be in the corner of all NICU nurses and preemie babies, providing innovative solutions in support of their unique needs,” Erica Bardeau, brand manager, North America Baby Care, P&G said. “In 2002, we were the first major diaper manufacturer to create a diaper for premature babies. Since then, we have developed numerous innovations, including diapers ranging from size P1 to P3 for micro-preemies, to care for all babies, even the littlest fighters.”

Key features consumers can find in the new Pampers NICU diapers include all-around absorbency to provide equal protection in the front and back, the company’s absorb away liner which pulls wetness and mess away from the baby’s skin for a dry and comfortable baby, a wetness shield to prevent run-off and premium skin protection using the same breathable materials found in Pampers Swaddlers. The product also does not contain tape, elastic or fragrance. 

“With the rising preterm birth rate, the March of Dimes’ fight for the health of all moms and babies has never been more important,” Stacey D. Stewart, president of the March of Dimes, said. “We are proud to partner with Pampers, who shares our commitment to innovation, research, protection, care and support, ensuring that future generations of babies have a fighting chance.

The company also is donating $300,000 to the March of Dimes. Materials used in this and all Pampers products are safe and gentle, as the company partners with leading pediatricians, pediatric dermatologists and safety experts in order to ensure safety and comfort for all babies. 

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Retail pharmacy in place to deliver on ‘last mile’ expectations, Walgreens COO says

BY Michael Johnsen

SCOTTSDALE, Ariz.— Drug stores are best positioned to deliver along the last mile of the customer journey, Walgreens Boots Alliance co-COO Alex Gourlay told investors Tuesday morning during a "fireside chat" at the Credit Suisse 26th Annual Healthcare Conference. That's even more true now as Walgreens heralded a milestone yesterday with its partner FedEx on providing pickup and drop-off services at virtually every Walgreens in the U.S.

In the wake of CVS Health's announcement Monday on next-day pharmaceutical deliveries, Gourlay said: "The market is changing. It goes back to the point that customers want more flexibility about how they receive products and services in the last mile. The way Walgreens sees this is that we believe we're well-positioned to provide these services, both in our own products, pharmacy and front-of-store items, as well as other peoples' products through our FedEx deal."

Gourlay noted, that like CVS, Walgreens has a number of tests around serving that last mile, including tests with Google and Postmates. "Drug stores, or pharmacy networks, are really well placed for this last-mile challenge," he said. "That's an opportunity for ourselves and clearly CVS sees it the same way."

Whether the proclivity of the FedEx-within-Walgreens offer will pay dividends or not will be evident this holiday season. "The fact that Walgreens and Duane Reade are open on Christmas Day gives [FedEx] a lot of extra capacity," Gourlay said. It's not only a convenience play, Gourlay noted, there is increased security associated with the offer as well. "The trends are very clear, in America it's called 'porch piracy,' where people are more and more concerned about leaving products for collection or delivery on their front doorstep. It's a real opportunity for us."

In addition to solving the supply chain needs of its consumers, Walgreens is also making significant upgrades to the supply chain feeding its more than 7,500 stores. "We continue to invest in technology, particularly as we update a more-than-25-year-old infrastructure," Gourlay said. "We are actively changing our supply chain."

 

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Meijer expands inventory of items available for home-delivery service

BY Gisselle Gaitan

GRAND RAPIDS, Mich. — Thousands of general merchandise items have been added to Meijer’s store-to-door home delivery service in anticipation of the holiday season ahead. The latest additions feature the most in-demand toys along with wrapping paper, artificial trees and Christmas decorations. 

Other options available to consumers that continue to be featured are fresh produce, groceries and general merchandise items that have been hand-picked by Shipt shoppers from local Meijer stores. Those include electronics such as TVs, tablets, headphones, drones and gaming systems. 

"We've had tremendous success delivering groceries to our customers across the Midwest, so we are very pleased to offer them the convenience of having their holiday gifts delivered to their doorstep as well," Meijer president and CEO Rick Keyes said. "Whether you are looking for a turkey, toys and gifts or even decorations, our brick–and-mortar stores combined with a personal shopping solution provides something for everyone's holiday shopping needs."

This joint venture between Meijer and Shipt has expanded the service to more than 200 stores in just 148 days and is now on track to make more than 1 million deliveries by year's end. Meijer also has provided home delivery service members the ability to earn mPerks Rewards which can be redeemed in store, while the Shipt app provides consumers access to sales on hundreds of items each week. 

The company’s store-to-door service is available for the yearly fee of $99. Unlimited deliveries are free for orders more than $35, and a $7 delivery fee is added to any orders under $35.

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