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Packaged Facts: Gluten-free category gains momentum

BY Allison Cerra

NEW YORK — Gluten-free products, once regarded as a niche category, have become mainstream, according to new research by Packaged Facts.

The Packaged Facts report, "Gluten-Free Foods and Beverages in the U.S., Third Edition," found that the gluten-free food and beverage market reached an estimated $2.6 billion in retail sales in 2010. Packaged Facts added that it projects the gluten-free products market will grow to $6 billion in 2015.

"People with celiac disease have been the natural drivers of the gluten-free market," said Don Montuori, publisher of Packaged Facts. "However, there is evidence suggesting that eliminating gluten from the diet may relieve autism in children and adult rheumatoid arthritis. Add to that the healthy ‘aura’ some consumers have attached to gluten-free products, and you create a demand for these foods and beverages that mainstream food manufacturers and retailers are increasingly happy to satisfy."

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Sales for Paseo bath tissue rise

BY Allison Cerra

WINCHESTER, Va. — Oasis Brands said that its bath tissue brand is continuing its sales momentum.

Oasis said that while its Paseo bath tissue currently is available in select markets, it is one of the fastest-growing brands in the United States over the past six months, according to Nielsen sales data.

Additional sales figures, according to the company, included:

  • Paseo is the fastest-growing brand in the United States, with dollar sales having grown by 210% in the last 24 weeks, versus a year ago;

  • For retailers that carry Paseo, dry bath tissue category dollar sales are up 0.6%, and unit sales are up 3.6%; and

  • Given the expected source of Paseo’s gains, Paseo’s introduction at a new retailer could increase category profits by 2.4%.

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HappyFamily introduces portable snacks line

BY Allison Cerra

NEW YORK — HappyFamily, an organic baby food brand, has launched a line of portable baked organic cheese, veggie and whole grain snacks.

HappyMunchies are available in two varieties: organic cheddar cheese with carrot, and organic broccoli, kale and cheddar cheese.

HappyMunchies have a suggested retail price of $2.99 per 1.63-oz. canister.

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