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PacificHealth Laboratories fields ‘all-natural’ energy shot with Body Glove Surge

BY Michael Johnsen

MATAWAN, N.J. — PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

Although 164 million adults are daily consumers of caffeinated products, only 8% of adults regularly purchase energy shots, the company noted. As many as 47% of energy shot users report their consumption would increase if there was a natural alternative. 

"Body Glove Surge provides retailers the opportunity to expand this category and pick up lost sales from the 92% of consumers who are not currently using energy shots," stated PacificHealth CEO Fred Duffner. "With Body Glove Surge, busy health conscious consumers have a safe, all-natural proven energy product to help them perform at their best whether they are exercising, working or playing.”

A recent Montana State University study, which was presented at the recent American College of Sports Medicine’s annual meeting, showed Body Glove Surge was more effective than other energy shots in speeding reaction times, extending endurance, improving alertness and raising mental focus. The Body Glove shot is formulated with protein, honey, green tea, coconut water, pomegranate and other high-antioxidant fruits.

“Body Glove Surge ingredients acts synergistically to raise energy levels and improve mental focus even though it contains 35% less caffeine than the [best] selling shot," stated Robert Portman, developer of the energy shot. "Body Glove Surge gives you fast and long-lasting energy whenever you need it plus … additional immune, antioxidant and electrolyte replenishment benefits.”


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Wegmans helping with college tuition costs for 1,880 employees

BY Michael Johnsen

ROCHESTER, N.Y. — Wegmans Food Markets on Thursday announced that the Wegmans Employee Scholarship Program will award college tuition assistance to 1,880 new recipients for the upcoming 2013/2014 academic year. This is the largest number of scholarships ever awarded by the program in a single year, the grocer noted. In total, Wegmans expects to pay out $4.8 million in tuition assistance to current and new scholarship recipients during the upcoming school year.

“We’re proud to see the continuing growth of this long-standing program,” stated Wegmans’ president Colleen Wegman. “Helping our people toward educational goals makes a lasting difference that extends even beyond the communities we serve.”

Since the program began in 1984, more than 28,400 Wegmans employees have been awarded scholarships totaling $90 million. 

Part-time employee scholarship recipients are eligible to receive up to $1,500 a year for four years (a maximum of $6,000), and full-time employees can receive up to $2,200 a year for four years (up to $8,800 total). No limit is placed on the number of scholarships awarded each year and no restrictions are made on a student’s course of study. Recipients may choose any area of study from an accredited college and enter any field they desire upon graduation.

Many scholarship winners, however, have stayed with Wegmans after college, continuing career growth within the company, Wegmans noted. 


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Jones Soda, Fiat launch photo contest celebrating new products

BY Jason Owen

SEATTLE — Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

Between June 1 through October 31, contestants who submit photos of any Fiat 500 model will have a chance to win either a weekly prize or the Grand Prize. Weekly winners will be awarded a Prize Pack of Jones Soda and Fiat brand merchandise. At the conclusion of the contest, a Grand Prize winner will receive a brand new 2013 Fiat 500 (a 500e if a California resident), surf lessons with Jones-sponsored professional surfer Brianna Cope, and have the winning photo featured on a run of Natural Jones Soda in 2014. Contestants in the U.S. and Canada can enter to win by submitting their qualifying photos using the hashtag #Jonesinforafiat500e through Jones Soda Co.’s official website, Instagram, Twitter and Facebook pages. Submissions will be judged based on the quality and creativity of the photos.

“We recognized that our brand DNA is similar to that of the Fiat Brand: unique, independent, fun and colorful. Both companies are launching healthier versions of our iconic, regular products in the California market, which are Natural Jones Soda and Fiat’s all-electric vehicle, the Fiat 500e,” said Jennifer Cue, CEO, Jones Soda. “This is a fun way for us to connect with our fan base and do what Jones Soda does best, connect with our consumers through photography.”

“The sense of excitement that surrounds the launch of the all-new Fiat 500e in California this summer creates a perfect opportunity for us to partner with like-minded brands such as Jones Soda,” said Jason Stoicevich, head of Fiat Brand North America. “Through fun social media activities, we will capture customer’s attention and one lucky winner will be able to bring home the zero emission Fiat 500e.”

Beyond the “Jonesin’ for a Fiat 500e” photo contest this summer, the companies are partnering on event and sampling programs, including a presence at the U.S. Open of Surfing in Huntington Beach, Calif., in July, where Brianna Cope will be competing and showcasing the new Fiat 500e. In addition, Jones Soda and Fiat USA will have a Fiat dealership sampling program in California and will be collaborating on a range of social media initiatives.

The contest is limited to individuals who are legal residents of the fifty (50) United States, the District of Columbia, and residents of Canada (excluding Quebec). Further details on the contest (including the official rules) and other events taking place throughout California in 2013 can be found at www.Jonessoda.com or fiatusa.com.


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