Pacific World merges with beauty implements supplier W.E. Bassett Co.
LAKE FOREST, Calif. — Pacific World, a manufacturer of nail and beauty care products, has merged with W.E. Bassett Co., a supplier of beauty implements, creating the fifth-largest cosmetics company and second-largest nail care company by sales in food, drug and mass retailers nationwide.
“The transaction with [the] W.E. Bassett Co. represents a merger of two strong global cosmetic accessory companies,” stated Joe Fracassi, president and CEO of Pacific World. “Pacific World has further solidified its leading portfolio of nail care solutions to enhance the shopping experience and provide a one-stop shop for consumers through the Fing’rs, Nailene and Trim brands.”
The nail care category grew 16.1% between 2010 and 2011, according to Pacific World, and the current economic climate has shifted consumer focus to at-home retail products rather than salon treatments. In light of this, the product portfolios of both companies are well-positioned to capitalize on the trend of at-home nail care indulgences, including the 2012 launch of SensatioNail, one of the first at-home gel manicure systems on the market.
“Utilizing Pacific World’s strengths and position in the industry, our brands now have the opportunity to grow more rapidly by ultimately reaching more consumers,” added Craig Finney, president of W.E. Bassett Co. “We are excited to see two companies come together to create an unmatched nail care leader and better serve retailers for category growth.”
The company is expecting to continue its growth through both organic efforts and strategic acquisitions.
The merger with W.E. Bassett Co. completes a series of four acquisitions/mergers aimed to broaden Pacific World’s global scope. In June, Pacific World acquired Fing’rs Europe, an artificial nails brand, and now owns and distributes the Fing’rs brand globally after having acquired Fing’rs U.S. in 2005. The acquisition of Woodward Laboratories in 2010 broadened the company’s reach and opened the door to the niche market of specialty foot care products.
Levine Leichtman Capital Partners IV, a $1.1 billion private equity fund, funded the investments in Pacific World and W.E. Bassett Co. Levine Leichtman Capital Partners is a Los Angeles-based investment firm that manages approximately $5 billion of institutional investment capital through private equity partnerships.
South of France Natural Body Care launches social media campaign, gains shelf space at mass
GREENSBORO, N.C. — South of France Natural Body Care is launching a social media campaign anchored by its new blog, TheSoapDishMagazine.com, which went live Friday.
South of France Natural Body Care is a line of natural soaps, washes and lotions from privately held Good Health Natural Products, sold primarily in such natural food stores as Whole Foods and conventional grocery stores, such as Kroger, Stop & Shop, Safeway and, more recently, Rite Aid and Walmart on a national basis.
TheSoapDishMagazine.com is written for consumers who share an interest in healthy, simple and natural products. The blog is supported by links and content on Facebook, Twitter and Pinterest to share ideas and encourage customer engagement through contests and product feedback.
"The South of France brand defined itself and entered the market as a premium natural soap line, offering a synthetic-free alternative to most standard skin care products with a focus on beautiful fragrances," stated Good Health Natural Products CEO Mark Gillis. "We strive to manufacture the healthiest, highest quality and best performing products possible, not just for those who can afford upscale brands, but [also] for anyone who is concerned with their family’s health and well-being."
Made using a traditional French recipe, South of France soap is triple-milled. South of France soap bars are characteristically heavier and denser, wear away more slowly and produce richer, thicker and more moisturizing lather than regular bar soaps, the company stated.
South of France soaps are made with no animal testing and are free of harsh chemical ingredients, such as petrochemicals, sodium laureth sulfate/sodium lauryl sulfate, tetrasodium EDTA, parabens, phthalates, animal byproducts and synthetic colorants.
Murad develops next-generation spot, pigment lightening serum
EL SEGUNDO, Calif. — Skin care company Murad has announced the launch of its new rapid age spot and pigment lightening serum, an enhanced, next-generation formula of the age spot and pigment lightening gel that targets, treats and prevents unwanted discoloration on the skin.
Ideal for all ages and ethnicities who are eager to target and correct unwanted pigmentation caused by daily environmental exposures, the formula is clinically proven to restore clarity and even skin tone by reducing the appearance of sun spots and age spots by 33% in one week while simultaneously helping to prevent new pigmentation from forming, according to the company.
The serum marries the skin lightening efficacy of hydroquinone, included at the maximum levels available without a prescription, with Hexapeptide-2, a skin lightening peptide, to correct and fade existing dark spots, age spots, and freckles and help prevent future damage. The serum also features glycolic acid to exfoliate and remove dead skin cells, helping active agents penetrate quickly for rapid results.
The rapid age spot and pigment lightening serum ($60) will be available beginning 2012 at such retailers as Sephora, Sephora inside JCPenney and Ulta.