BEAUTY CARE

Pacific World acquires Woodward Labs

BY Antoinette Alexander

LAKE FOREST, Calif. Pacific World, a manufacturer of nail products and artificial nails, has acquired Aliso Viejo, Calif.-based Woodward Labs. With the acquisition, Pacific World brings into its fold the Mycocide NS anti-fungal foot care brand, HandClens hand-sanitizing foam and Dr. G’s brand of nail and skin treatments.

Financial terms of the deal were not disclosed.

“We are proud that these Woodward Laboratories brands will be joining the Nailene and Fing’rs brands at Pacific World. We are confident that this acquisition will continue to enable us to move toward our goal of being the market leader in total nail care while additionally giving us a strong entry level product into the foot care section of our retailers,” stated Joe Fracassi, president of Pacific World. “With the strong consumer insights and category management available through Pacific World, we look forward to bringing this process forward with the new products available to use through this acquisition.”

Ken Gerenraich, founder and former CEO of Woodward, will remain involved as chief science officer at Pacific World and will continue to provide his expert medical insights in the areas of product development and scientific affairs.

Added Gerenraich, “After devoting 18 years of my life to building Woodward Laboratories, it gives me great pleasure to know that our brands and technologies will continue to thrive under the professional management of Pacific World.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Lumene develops new anti-aging creams

BY Antoinette Alexander

NEW YORK Lumene, a beauty brand from Finland, has launched for 2010 its new ExCELLent future deep repairing night cream and ExCELLent future deep repairing eye cream.

The formulas use modern, natural stem cell technology to treat, prevent and delay damage caused by aging and environmental factors. The technology combined with Arctic White Peat works to protect skin?s stem cells.

The technology, known as Applexcell technology, is a combination of modern apple stem cell extract and ancient Arctic white peat.  The apple stem cell extract maintains the skin?s stem cells’ ability to repair damage and works to delay and prevent the signs of aging. Ancient Arctic white peat contains plant sterols that promise to improve the moisture balance of skin and provides skin cells with an optimal environment for maintaining vitality.

Both products are available as of January at CVS/pharmacy and on CVS.com.

The future deep repairing night cream has a suggested retail price of $29.99 and the future deep repairing eye cream has a suggested retail price of $24.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Church & Dwight adds depilatories to Nair line

BY Antoinette Alexander

NEW YORK Nair, a Church & Dwight brand, is looking to help beauty mavens get beach ready with the rollout of several new hair-removal products for 2010.

Among the new offerings is the new Shower Power Max, which joins the line up of existing Shower Power products that are designed for in-shower use. New Shower Power Max comes in a larger pump bottle and promises the max performance when removing coarse hair. It is scented with lavender and contains vitamin E.

Shower Power Max, which has a suggested retail price of $8.99, joins the existing Shower Power sensitive, moisturizing and exfoliating formulas.

There’s also the new Nair Silky Sensations for legs and body that features a dual moisturizing blend of depilation plus moisturization. The formula contains pomegranate and soy extracts and promises to provide 20% skin hydration. The suggested retail price is $6.99.

Nair has also revamped the packaging for its Nair Naturally Smooth Warm Wax and Cucumber Melon Lotion hair remover for legs and body to highlight the “natural” positioning of the product.

To encourage beauty mavens to take try Nair, the company is launching in April its Nair “Step Out Challenge” during Spring Break in Panama City, Fla.

To participate, consumers can visit www.NairLikeNeverBefore.com for a coupon to try one of the newest Nair products, like Shower Power Max or Nair Silky Sensations, and put their razor aside for a week. Consumers then make a video showing off their smooth legs and upload it to the site to enter the challenge. Those who upload their video will be entered in a drawing for a chance to win a pair of Sony concert tickets.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?