BEAUTY CARE

Pacific World acquires Woodward Labs

BY Antoinette Alexander

LAKE FOREST, Calif. Pacific World, a manufacturer of nail products and artificial nails, has acquired Aliso Viejo, Calif.-based Woodward Labs. With the acquisition, Pacific World brings into its fold the Mycocide NS anti-fungal foot care brand, HandClens hand-sanitizing foam and Dr. G’s brand of nail and skin treatments.

Financial terms of the deal were not disclosed.

“We are proud that these Woodward Laboratories brands will be joining the Nailene and Fing’rs brands at Pacific World. We are confident that this acquisition will continue to enable us to move toward our goal of being the market leader in total nail care while additionally giving us a strong entry level product into the foot care section of our retailers,” stated Joe Fracassi, president of Pacific World. “With the strong consumer insights and category management available through Pacific World, we look forward to bringing this process forward with the new products available to use through this acquisition.”

Ken Gerenraich, founder and former CEO of Woodward, will remain involved as chief science officer at Pacific World and will continue to provide his expert medical insights in the areas of product development and scientific affairs.

Added Gerenraich, “After devoting 18 years of my life to building Woodward Laboratories, it gives me great pleasure to know that our brands and technologies will continue to thrive under the professional management of Pacific World.”

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NPD: 2009 a year of decline for prestige beauty sales

BY Antoinette Alexander

NEW YORK The U.S. prestige beauty industry experienced a 6% decline in dollar sales during 2009, according to recent data from market research company the NPD Group.

Prestige fragrance posted the biggest declines, followed by prestige makeup, and prestige skin care.

“Make no mistake, 2009 was a most challenging and difficult year for the prestige beauty industry,” stated Karen Grant, VP and senior global industry analyst for The NPD Group. “Yet, particularly as we entered fourth quarter, there was evidence of some recovery as well as areas of growth across categories, at both ends of the price spectrum. Those could be found in the positive sales of products like smaller size women’s fragrances, innovations in foundation and concealer products, anti-aging and specialized basic skin care, and hair care.”

NPD noted that the food/drug/mass channel (excluding Wal-Mart) was flat in 2009. Similar to the prestige beauty market, fragrance sales declined.

Makeup sales in the mass channel experienced growth and skin care sales were flat overall; however, excluding hair care, sales of skin care products at mass actually experienced growth in line with makeup.

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Church & Dwight adds depilatories to Nair line

BY Antoinette Alexander

NEW YORK Nair, a Church & Dwight brand, is looking to help beauty mavens get beach ready with the rollout of several new hair-removal products for 2010.

Among the new offerings is the new Shower Power Max, which joins the line up of existing Shower Power products that are designed for in-shower use. New Shower Power Max comes in a larger pump bottle and promises the max performance when removing coarse hair. It is scented with lavender and contains vitamin E.

Shower Power Max, which has a suggested retail price of $8.99, joins the existing Shower Power sensitive, moisturizing and exfoliating formulas.

There’s also the new Nair Silky Sensations for legs and body that features a dual moisturizing blend of depilation plus moisturization. The formula contains pomegranate and soy extracts and promises to provide 20% skin hydration. The suggested retail price is $6.99.

Nair has also revamped the packaging for its Nair Naturally Smooth Warm Wax and Cucumber Melon Lotion hair remover for legs and body to highlight the “natural” positioning of the product.

To encourage beauty mavens to take try Nair, the company is launching in April its Nair “Step Out Challenge” during Spring Break in Panama City, Fla.

To participate, consumers can visit www.NairLikeNeverBefore.com for a coupon to try one of the newest Nair products, like Shower Power Max or Nair Silky Sensations, and put their razor aside for a week. Consumers then make a video showing off their smooth legs and upload it to the site to enter the challenge. Those who upload their video will be entered in a drawing for a chance to win a pair of Sony concert tickets.

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