BEAUTY CARE

Pacific World acquires Woodward Labs

BY Antoinette Alexander

LAKE FOREST, Calif. Pacific World, a manufacturer of nail products and artificial nails, has acquired Aliso Viejo, Calif.-based Woodward Labs. With the acquisition, Pacific World brings into its fold the Mycocide NS anti-fungal foot care brand, HandClens hand-sanitizing foam and Dr. G’s brand of nail and skin treatments.

Financial terms of the deal were not disclosed.

“We are proud that these Woodward Laboratories brands will be joining the Nailene and Fing’rs brands at Pacific World. We are confident that this acquisition will continue to enable us to move toward our goal of being the market leader in total nail care while additionally giving us a strong entry level product into the foot care section of our retailers,” stated Joe Fracassi, president of Pacific World. “With the strong consumer insights and category management available through Pacific World, we look forward to bringing this process forward with the new products available to use through this acquisition.”

Ken Gerenraich, founder and former CEO of Woodward, will remain involved as chief science officer at Pacific World and will continue to provide his expert medical insights in the areas of product development and scientific affairs.

Added Gerenraich, “After devoting 18 years of my life to building Woodward Laboratories, it gives me great pleasure to know that our brands and technologies will continue to thrive under the professional management of Pacific World.”

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BEAUTY CARE

Head & Shoulders mans up

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders brand is stepping into the men’s grooming segment with the launch of its first “for men” line, called Hair Endurance for Men.

The line features a new shampoo and 2-in-1 that was developed to strengthen hair at the scalp, allowing hair to appear fuller and thicker looking. According to the company, research has shown that 44% of men who suffer from dandruff also claim to have hair damage from scratching, which can result in hair breakage.

Head & Shoulders’ proprietary zinc pyrithione formula works against dandruff by tackling the cause at the scalp, in addition to the signs of dandruff (i.e. dryness and itchiness). By reducing dandruff symptoms, Hair Endurance for Men can calm and reduce scalp irritations, which means less itch and urge to scratch.

The shampoo and 2-in-1 shampoo plus conditioner is priced at priced at $4.97 each.

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New Gold Bond product keeps hands smooth, germ-free

BY Antoinette Alexander

CHATTANOOGA, Tenn. Gold Bond, a Chattem Inc. brand, has announced the launch of its first hand sanitizer moisturizer.

The 2-in-1 Gold Bond ultimate hand sanitizer moisturizer has a patent-pending formula that promises to kills 99.9% of common germs and bacteria in 15 seconds without drying alcohol.

“Hand sanitizers are everywhere. From purses to desktops to airports, they?re convenient for when you are not able to get to soap and water,” stated Lucas Mininger, Gold Bond marketing manager. “But the big complaint that kept showing up in our consumer research was that alcohol-based sanitizers really dry out the skin, especially in the harsh winter months.In fact, 42% of people who used a hand sanitizer said they had to use a moisturizer right afterwards, just to keep their skin from drying out.”

Gold Bond Ultimate Hand Sanitizer Moisturizer can typically be found in both the hand and body aisle and sanitizer sections of such retailers as CVS, Walgreens, Walmart and Target. The 12-oz. pump retails for $8.99. The 2.7-oz. tube retails for $4.49 and the 1-oz. tube retails for $1.49.

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