BEAUTY CARE

Pacific Shaving, Trees for the Future celebrate planting of 100,000th tree

BY Antoinette Alexander

SAN FRANCISCO — Pacific Shaving, a maker of natural and eco-friendly shaving essentials, is celebrating in partnership with nonprofit organization Trees for the Future the planting of its 100,000th tree across 15 countries — from Brazil to Uganda.

“It’s a great way to demonstrate that small steps can have a big impact over time,” stated Stan Ades, founder and president of Pacific Shaving, a family-run business that started out catering to a small number of grooming enthusiasts online. “Our partnership with Trees for the Future is just one of the ways Pacific Shaving aims to give back and bring sustainable business practices to the resource-heavy world of personal care products.”

“Our collaboration with Pacific Shaving has been an ideal fit from the beginning," stated David Tye, executive director of Trees for the Future. "The company is a perfect example of how businesses — big and small — can consider the environment by incorporating tree planting into the heart of their business model. We are proud to call Pacific Shaving one of our longest-running partners."

This Earth Day, Pacific Shaving will celebrate the planting of 100,000 trees, and is making plans for its next environmental goal.

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Dr. LeWinn by Kinerase expands portfolio with new Wrinkle Repair day and night cream

BY Antoinette Alexander

BRIDGEWATER, N.J. — Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, is launching at retail in June its new Wrinkle Repair day and night cream.

The new formula is an intensive moisturizer for day and night that is designed to erase signs of wrinkles and protect skin from environmental damage. It is free of parabens, fragrances and dye.

It is has a suggested retail price of $25.

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New USDA-certified organic bath and body collection to launch exclusively at Whole Foods

BY Antoinette Alexander

AUSTIN, Texas — Sensible Organics, a maker of organic personal care products and one of the first beauty care companies to receive the U.S. Department of Agriculture national organic certification, has announced that it will launch its Nourish Organic Food for Healthy Skin brand at Whole Foods stores nationwide.


Nourish is among the first personal care brands to offer 100% USDA certified organic formulations offered in distinctive scents made of The Nourish collection scents include fresh fig, almond vanilla, lavender mint and wild berries. 


“We are motivated to be leading the industry in establishing the new gold standard for organic bath and body care,” Sensible Organics president and CEO Rick Ruffolo said. “Our objective with Nourish is to bring innovation to the market by making true USDA certified organic personal care products accessible and attractive to everyone. We are thrilled to unite with Whole Foods Market as our exclusive national retail partner to debut this collection.”
 


Nourish products are formulated and manufactured in the United States and only use organic ingredients that are grown, raised, harvested and processed without the use of synthetics, irradiation, chemicals, preservatives, GMOs or pesticides. Nourish products offer proprietary formulas that are a chemical-free alternative and exclude the use of all parabens, phthalates, petrochemicals, artificial fragrances or preservatives, silicones, propylene glycol, mineral oils, sulfates, synthetic dyes, triclosan, EDTA and aluminum, the company stated. The products also are cruelty-free, gluten-free and vegan. Nourish pledges its purity by displaying all of its seals and badges directly on its packaging.


“We are pleased to be the exclusive partner for the national launch of the Nourish line,” said Jeremiah McElwee, executive Whole Body coordinator for Whole Foods. “This line represents a major step forward in the category and is consistent with our efforts to provide more body care options with increased organic content. Nourish is offering 100% USDA certified organic personal care and beauty products that are affordable, effective and luxurious. We hope more brands follow this lead.”


Sensible Organics was acquired in September 2011 by the Renewal2 Investment Fund, a social venture fund that has invested in some of North America’s top environmental and social mission businesses. Renewal2 has been an early backer of several natural and organic consumer brands, such as Seventh Generation and Stonyfield Farm yogurts, among others.

 
Nourish will be available for purchase at Whole Foods in the summer and will expand its distribution with additional products later in the year.


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