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Own skin care company promotes consumer goods veteran to CEO role

BY Antoinette Alexander

SAN FRANCISCO — Skin care maker Own has appointed Gerry Chesser as its new CEO, effective immediately.

Chesser succeeds Alastair Dorward, who is moving to an advisory role with the company, where he will focus on growth strategies for Own.
 
Serving most recently as Own’s COO, Chesser has been with the brand since its inception in 2009. He helped to raise financing for the company, develop the financial structure of the product line from production to distribution, and implement Own’s e-commerce platform when the brand launched in spring 2012.

In his new position as CEO, Chesser will manage the growth, positioning and branding for the company, which is challenging the conventional approach to skin care through a platform of skin health. Working closely with CMO Stephen Matt, under Chesser’s leadership, the brand will aim to grow its consumer base and retail distribution, while also introducing new products and consumer content.
 
Chesser has nearly 20 years of experience in the consumer goods business, previously holding positions at such companies as Method Home Products, Clorox and Nestle. As global VP operations at Method, Chesser helped lead the company in an aggressive growth campaign. Under his guidance, Method positioned itself as the leader in a unique category of eco-friendly, inexpensive, and effective home cleaning products with attractive packaging. The company stated that Chesser brings that same understanding to Own, which is similarly positioned as a natural, effective and affordable option in the skin care category.

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Pampers taps Olympians Jennie Finch, Dominique Moceanu for social media campaign

BY Allison Cerra

CINCINNATI — Pampers is teaming up with Olympians and moms Jennie Finch and Dominique Moceanu to pay homage to Team USA while continuing to celebrate the unique spirit of play found within each and every baby.

Beginning later this month, Finch and Moceanu will be appearing on Pampers social media channels sharing the many ways in which they incorporate play into their everyday lives with baby. The Pampers "Spirit of Play" video series, which will be showcased on Pampers’ YouTube channel, will feature an array of content, including:

  • Parenting in Play: Moceanu will share how her children inspire her through their own play and the many ways she infuses their play into her personal routine;

  • Spirit of Play Date: Finch will offer up simple tips for how she celebrates play with her friends, family and little ones — and even gets in a workout herself; and

  • Pampers Playground: Finch will provide a tutorial of the newly launched Pampers Playground microsite, a place where parents can socialize and share with one another, while being provided fun tools and games to celebrate baby play 24/7.

"As an athlete — and a mom — it’s such a joy watching my little guys figure things out while they play," said Finch, a mom to two sons (ages 6 and 1 years old), who also currently is expecting her third child. "They’re exploring the world, learning, and growing. Watching their happy faces and their own individual spirit of play as they discover new things makes me smile. Their openness to learning as they figure out something new, or my little guy’s determination and look of pride as he learns to walk and balance, inspire me."

"Babies truly are champions at play," added Moceanu, also a mom of two (ages 5 and 3 years old). "Transitioning from an athlete to a coach, I now better grasp the significance that equipment can have on a child’s athletic prowess and performance. So as a mother, I naturally want the best for my little athletes at play. That’s why I adore Pampers limited-edition USA diapers, which not only offer performance, but a unique style that extends support to our Team USA athletes beyond the Olympic Games."

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ComScore: Online spending up 15% in Q2

BY Marianne Wilson

RESTON, Va. — U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to ComScore.

It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth.

“While the second quarter’s 15% growth rate couldn’t quite match the especially high growth rate from the first quarter, it was nevertheless almost four times higher than the growth in overall consumer spending, a sign of continued strength in the e-commerce channel,” ComScore chairman Gian Fulgoni said.

Although e-commerce remains strong, ComScore is taking a cautious view of the second half of the year in light of some renewed signs of economic uncertainty and a stubbornly high unemployment rate, Fulgoni added.

“So, even as commerce increasingly shifts to the online channel, any significant future pullback in overall consumer spending could dampen the strong double-digit growth rates we’ve been experiencing for the year-to-date,” he said.

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