BEAUTY CARE

Ouidad develops whipped, dual-purpose product for curls

BY Antoinette Alexander

NEW YORK — Hair care brand Ouidad has announced the launch of its new Curl Recovery Whipped Curls Daily Conditioner & Styling Primer. 

Taking curly hair care to new heights, the Curl Recovery Whipped Curls Daily Conditioner & Styling Primer is a thick, melt-in-your-hair conditioner that glides on hair and nourishes curls in hydrating nutrients.  Hair instantly feels moisturized, never greasy. When used as a styling primer, the silky formula creates the perfect canvas by re-establishing a natural curl pattern for easy styling, the company stated.
 
The Ouidad Curl Recovery Whipped Curls Daily Conditioner & Styling Primer has a triple olive oil blend combined with shea butter and glycerin to deeply moisturize, nourish and strengthen curls while smoothing frizz and enhancing shine.  Green tea extract provides antioxidant and environmental protection to maintain healthy looking curls from day to night.

Gentle enough for daily use, the light formula can be used as conditioner to soften and restore curls and as a hair primer to serve as a foundation for any styling product.  As a daily conditioner, apply to wet hair, leave on for 3 to 5 minutes and then rinse.  As a primer, apply to damp hair and comb through for all day moisture protection.

Ouidad Curl Recovery Whipped Curls is available at Ouidad.com, Ouidad flagship and certified salons and Ulta Beauty stores.
 

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BEAUTY CARE

Curel, actress Connie Britton team up to support Direct Relief International

BY Antoinette Alexander

NEW YORK — Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.

At a moment when many New Yorkers are still without even the most basic personal care essentials, the Curel skin care team donated its new Intensive Healing Cream for 500 care packages that were distributed by Direct Relief International to a local New York City clinic. Connie Britton, star of a new hit television show, joined forces with Curel skin care and Direct Relief International to give out packages to those in need on Dec. 3.

Each of the 500 packages distributed features Curel Intensive Healing Cream, a rich, occlusive cream formula that immediately seals in moisture and restores skin protective barrier over time.

Created with extremely dry and sensitive skin sufferers in mind, the therapeutic formula is clinically proven to provide immediate moisturization to help heal even the driest skin. Petrolatum locks in moisture and protects skin from drying out, while glycerin acts as a humectant. Together these protective ingredients create the ultimate barrier, ensuring that moisture stays within the skin to relieve, and ultimately prevent the chapping and chafing caused by dryness, the manufacturer stated.

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Tria Beauty announces partnership with actress Jenny McCarthy

BY Antoinette Alexander

DUBLIN, Calif. —Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.  

Under this new partnership, McCarthy will be collaborating with Tria for various public relations and marketing campaigns. 

"We were excited to learn that Ms. McCarthy is as much of a fan of the Tria Hair Removal Laser as Tria Beauty is of her," stated Tim Bunch, VP/GM North American marketing for Tria Beauty. "We are happy to welcome Ms. McCarthy to the Tria Beauty family, as she embodies our brand personality — intelligent, confident and trustworthy."
 

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