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OTC purchase decisions based on experience

BY Michael Johnsen

At least half of consumers cited prior use (58%) as the most commonly reported method to select an OTC remedy, according to an online survey of more than 900 AccentHealth viewers conducted in September. Decisions also are commonly made by reading packages at the shelf (54%) or from a pharmacist’s recommendation (50%).

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

 

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HHS proposes new rules for Medicaid, exchanges under ACA

BY Alaric DeArment

WASHINGTON — The Department of Health and Human Services is proposing a new rule that it said would promote consistent policies and processes for eligibility notices in Medicaid, the Children’s Health Insurance Program and the health insurance exchanges mandated under the Patient Protection and Affordable Care Act.

"Before the healthcare law was passed, millions of Americans were unable to obtain or afford quality health coverage," HHS secretary Kathleen Sebelius said. "Today, we are proposing a rule to provide Americans with access to affordable, high-quality health coverage and give states more flexibility to implement the law in a way that works for them."

The newly proposed rules, HHS said, would help make it easier for consumers to determine if they are eligible for Medicaid or tax credits that make insurance more affordable. Starting in 2014, the ACA provides Medicaid eligibility for adults earning up to 133% of the poverty level — $14,865 for an individual or $30,656 for a family of four. Others will be able to buy insurance through a health insurance exchange. The rule would also include information on how consumers can receive coordinated communications on eligibility determinations and appeal them while giving states flexibility in designing benefits and determining cost sharing in the Medicaid program, and allowing them to choose to rely on HHS for verifying whether a person has employer-sponsored coverage and conducting some types of appeals.


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Mobile coupon in aisle seven — Aisle411 showcases latest shopping app in Las Vegas Walgreens

BY Michael Johnsen

PALO ALTO, Calif. — Aisle411 last week announced their Indoor Location Geo-Fence Alerts API was being showcased in the Aisle411 Android application at Las Vegas-area Walgreens stores. 

With Aisle411’s scalable Indoor Geo-Fence Alerts solution, the platform allows retailers and third-party developers to deliver welcome messages as shoppers enter a store on Android and iOS devices, and deliver messages based on in-store geo-fences on Android devices. The Indoor Geo-Fence Alerts solution builds on top of Aisle411’s established and growing indoor map and search solution covering more than 10,000 indoor retail locations.

"One of the most powerful assets brick-and-mortar retailers have is their physical store," stated Nathan Pettyjohn, Aisle411 CEO. "Our Indoor Geo-Fence Alerts API, combined with our indoor map and product search platform, allows retailers to leverage their stores to the fullest extent by digitizing and making their stores mobile," he said. "For example, if a shopper enters a particular area of the store, a retailer might remind them with an alert message on their phone that they can find a bigger selection of related items via the retailer’s mobile website, or suggest a special offer located in a different aisle. This truly extends the shopper experience into an endless aisle where the in-store and online purchasing experience is blurred. Retailers can own that complete experience with this new Indoor Geo-Fence Alerts API from Aisle411."

Aisle411’s positioning solution leverages a building’s existing Wi-Fi infrastructure and sensor information from mobile devices, such as data provided by the gyroscope, pedometer and compass, to deliver precise location information indoors without the need for any specialized hardware or additional infrastructure. 

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