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OTC marketing firm Robin Leedy hires new VP client services

BY Jason Owen

MOUNT KISCO, N.Y. — Robin Leedy & Associates, a social media, public relations and digital marketing firm specializing in OTC, beauty, personal wellness and consumer lifestyle brands, announced today the company has brought aboard Jonathan Kreissman as VP client services.

Kreissman will be responsible for ensuring high-quality strategic counsel to clients and account teams, tactical implementation of client deliverables and staff development. Kreissman will be based in RL&A’s Manhattan, N.Y. office and report to Alyson O’Mahoney, EVP and partner.

With RL&A’s expanded HBA client roster and integrated marketing offerings, we saw value in growing our senior management team to provide an even higher level of service to clients,” O’Mahoney said. “Jonathan’s strengths are well-aligned with RL&A’s strategic vision. His extensive CPG, beauty and lifestyle experience will be an incredible asset as we continue to leverage our core competencies of PR and social media and move to a more integrated marketing services platform that includes brand management, digital content development, online advertising, SEO and PPC, for example.”

Kreissman joins RL&A with more than 13 years of delivering marketing, social media and PR results for clients in the HBA, consumer packaged-goods, personal care, beauty, men’s grooming, retail and lifestyle categories. During his tenure at several notable NYC agencies, including Porter Novelli, Marina Maher Communications and Bullfrog & Baum, he worked on many brands, such as Campbell’s, Arnold Breads, Coppertone, P&G’s Secret and Head & Shoulders, Thomas’ English Muffins, Gillette, Dr. Scholl’s, Absolut Vodka and others.

“Jonathan has an in-depth expertise in marketing to niche audiences, as well as a long history in brand-building and marketing strategies for the introduction of new products and campaigns. He specializes in strategic direction with a creative edge, steeped in the understanding of a target consumer’s path to purchase,” explains Robin Russo, president of RL&A. “We are confident that his strengths and experience will benefit our consumer-focused client brands and are excited to welcome Jonathan as an integral leader on the RL&A management team."

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Mich. business magazine highlights Diplomat’s role in state economy

BY Alaric DeArment

FLINT, Mich. — A rapidly growing specialty pharmacy has been named a "bright spot" in Michigan’s economy by a statewide business magazine.

Diplomat Specialty Pharmacy said Corp! magazine had named it among 40 other businesses based in the state at the Corp! 2013 Michigan Economic Bright Spot awards ceremony.

Diplomat, based in the city of Flint, has seen a 50% increase in sales since 2011 and was cited in Inc. magazine last year as one of the country’s top job creators. The company currently has about 850 employees, compared with 400 in April 2010, when it moved into the former General Motors Great Lakes Techology Centre complex. Diplomat said it was on track to meet a goal announced at the time to add more than 1,000 new life science jobs over the next five years.

 

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GNC employees lose more than 700 pounds in corporate challenge

BY Sierra McCleary-Harris

PITTSBURGH — When GNC Holdings challenged its corporate employees in March to transform their eating, exercise and lifestyle habits for long-term healthy weight management via GNC’s new Total Lean Corporate Challenge, 146 team members took the challenge — and lost a total of more than 700 pounds in the 12-week health and fitness contest.

The Total Lean Corporate Challenge is the employee version of GNC’s Total Lean Challenge and Sweepstakes, which gives consumers a practical way to take control of their health by offering weekly weight-loss management tools, Total Lean products and a chance to win cash prizes along the way.

The Total Lean Challenge may serve as an introduction to GNC’s Lifestyle Diet approach to weight loss, Total Lean. Total Lean is a Total Diet Solution line of products for use throughout the day, including clinically proven Lean Shake 25, which provides more protein to feed lean muscles; Total Lean CLA, which supplies 1,000 mg of CLA, a naturally occurring fatty acid that helps enhance diet, support metabolism and maintain lean muscle; and Total Lean Waterex, a caffeine-free formula that is scientifically designed to help maintain and support water balance.

Tom Dowd, EVP, CMO and GM for GNC, said, “GNC is extremely proud of every employee who participated in the Total Lean Corporate Challenge, particularly the winners. We know it wasn’t easy, but we are all very proud of your dedication to health and wellness.”

Dowd added, “Now, we have the best Total Lean brand ambassadors from within our very own company and culture. We know that your new healthy habits will continue, and we will all work to inspire others to live well and respect themselves."

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