News

Orly wants nails to ‘take flight’ with its fall 2011 collection

BY Antoinette Alexander

NEW YORK — Nail care brand Orly wants beauty mavens to fly away from ordinary nails in fall 2011 with dazzling metallic and sophisticated neutral lacquers gathered in one collection — Birds of a Feather.

A modern twist on standard fall shades, Birds of a Feather is designed to be reminiscent of stunning bird feathers gathered from around the globe. With hues ranging from deep purple flecked with fuchsia to shimmering natural beige, nails are free spirited and reflect the optimistic nature of a bird in flight. The collection includes:
  

  • Fowl Play: Purple sparkle
;

  • 
Lucky Duck: Green crème;

  • Sea Gurl: Grey shimmer
;

  • Nite Owl: Beige shimmer;

  • Peachy Parrot: Coral shimmer; and

  • 
Sweet Peacock: Blue shimmer.

The Birds of a Feather collection also includes two sets that allow creativity to take flight. The Birds of a Feather Gift Set includes the Nite Owl, Sweet Peacock and Lucky Duck lacquers packaged in a faux suede bag decorated with a peacock feather keychain. The Flights of Fancy Instant Artist Kit features five new Instant Artist shades inspired by the Birds of a Feather fall color collection, and also includes the Orly Dotter Duo tool with step-by step instructions on how to create Flights of Fancy Instant Artist designs.

The Birds of a Feather collection will be available starting September in an 18-piece display, 6-pix pack and mani minis, in addition to the Birds of a Feather Gift Set and Flights of Fancy Instant Artist Kit.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Barista Bath and Body gives men a ‘jolt of java’ with new shave system

BY Antoinette Alexander

PORTLAND, Ore. — Barista Bath and Body, a natural line of coffee-based bath and skin care products, is targeting men with its new four-step, coffee-based men’s shave system.

The new B3 shave line is designed to give men "the perfect shave” utilizing a four-step process: Grind, a coffee face polish for preshave cleansing; Fix, a coffee preshave oil for lubrication; Buzz, a coffee shave cream; and Chill, a post-shave soother.

Supercharged for the skin with a jolt of java, the B3 Shave System products contain coffee; coffee oils; caffeine; vitamins A, C, E and B-complex; and natural emollients to nourish and revitalize the skin. The products are paraben-free, sulfate-free and phthalate-free. The B3 Shave System is priced at $65.

"Brewing up new additions to our award-winning B3 line will continue to be our focus because we believe in the proven benefits of coffee for bath, body and skin care products," Barista Bath and Body CEO Christine Willett said. "In prelaunch testing of our B3 Men’s Shave System, the response, even from men who never before used a four-step process, was overwhelmingly positive. Quotes of ‘best shave ever’ and ‘I’ll never go back to my old way of shaving’ validate that natural products can be performance-driven."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

NeoStrata develops new Exuviance serum collection to address skin care concerns

BY Antoinette Alexander

PRINCETON, N.J. — NeoStrata, which markets and develops therapeutic and cosmetic dermatological products, is aiming to supercharge skin care with four new targeted serums available at Ulta and select online beauty retailers.

The Exuviance serum collection is comprised of four serums that address oxidative damage, diminished collagen, uneven skin tone and dull, photo damaged skin. The four serums, priced at $68 each for a 1-oz. bottle, include:

  • Exuviance Antioxidant Perfect 10 Serum for younger-looking skin;

  • Exuviance Collagen Triple Boost Serum for lifted, firmer-looking skin;

  • Exuviance OptiLight Essential 6 Serum to create a brighter, more balanced even-toned complexion; and

  • Exuviance Vespera Bionic Serum to restore youthful radiance.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?