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Organix-South unveils new XyliVita oral care line

BY Antoinette Alexander

BOWLING GREEN, Fla. — Organix-South has created a new line of oral care products called XyliVita, with several offerings being rolled out over the next four months.
 
The first product in the line to be launched is a toothbrush with a handle that is made from 100% biodegradable recycled materials. The XyliVita toothbrush uses the finest nylon bristles to gently massage gums, with an angled design that helps users get to all those hard-to-reach places, the company stated. In addition, the new toothbrush has been certified as cruelty free.
 
“At Organix-South, we are committed to taking care of the environment so we continue to offer products that are good for you and good for the Earth,” stated Autumn Blum, Organix-South’s founder and formulating chemist. “XyliVita toothbrushes are environmentally friendly and offer the kind of quality that our consumers demand.”

Later this summer, Organix-South will be adding toothpaste, mouthwash and gum — all sweetened with Xylitol — to the XyliVita oral care line. Xylitol’s benefits include prevention of cavities, dental plaque, dry mouth and bad breath, along with its unique ability to remineralize tooth enamel. Xylitol has the same approximate sweetness as table sugar but with one-third less calories, the company stated.
 
“Oral care is becoming our specialty at Organix-South,” added Blum. “We have solutions for a wide range of issues and preferences.”

 

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La Bella unveils new logo, packaging design

BY Antoinette Alexander

STAMFORD, Conn. — Hispanic beauty brand La Bella has unveiled a new product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design.

The new packaging and logo initiatives reflect a more modernized approach for the brand and will begin rolling out in the coming months in various retailers, including Walmart and Target.

"We are excited to unveil the upgraded look for the La Bella brand," stated Jocelyn Yuan Riddle, VP of marketing Newhall Labs. "The new logo and packaging will add consistency across the entire product line, providing loyal and new customers a more aspirational and feminine aesthetic. The much-loved natural ingredient-based formulations will remain consistent to meet the needs of Latinas and their families."

In addition to the new packaging and logo being more versatile, the new appearance was designed to give the brand a more contemporary and updated look. The packaging emphasizes the natural ingredients and is set to be fully bilingual in English and Spanish to resonate with Hispanic consumers.

 

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Report: L’Oréal USA names new CMO

BY Antoinette Alexander

NEW YORK — L’Oréal USA has named Marie Gulin chief marketing officer, succeeding Marc Speichert, who reportedly left the company to work for Google, according to a published report.

Advertising Age reported that global CMO Speichert has left the beauty company to work for Google’s client-and-agency-solutions division.

Company veteran Gulin has more than 15 years of experience directing communications and digital marketing strategies for L’Oréal Paris, according to the report.

 

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