BEAUTY CARE

Organix-South offers new TheraNeem Naturals liquid soap

BY Jason Owen

BOWLING GREEN, Fla. — Organix-South has introduced TheraNeem Naturals Liquid Neem Soap, a neem and castile soap made with certified organic oils and no harsh detergents, which can compromise the skin and hair, the company announced this week. The liquid soap is packaged in 16-fl.-oz. bottles and comes in two varieties: unscented and lavendar. Neem liquid soap is free of parabens and sulfates; plus, the products are cruelty-free and vegan.

TheraNeem Naturals Liquid Neem Soap has a variety of uses for the body and as a household cleaning solution. As a face and body wash, you simply apply using hands, cloth or loofah and then massage over face and body, rinsing well. For the hair, apply a small amount to palm and massage into wet hair; then rinse. At bath time, squeeze desired amount into running water for a soothing bath soak. Liquid neem soap is safe for children and adults. For all-natural cleaning, use four parts water to one part liquid soap for all household chores. It can even be used as a natural detergent substitute.

“Formulated to be gentle and soothing, this liquid soap is a fresh approach to body care. Your skin feels clean and nourished after use with no filmy after effects,” announced Autumn Blum, Organix-South founder and formulating chemist. “I’ve always loved castile soaps, and we made them even better by adding in a generous amount of organic aloe and multi-purpose neem oil!”

Packed with antioxidants and essential fatty acids, neem protects, nourishes and moisturizes sensitive skin and lends itself well to soaps, shampoos, conditioners, creams and many other body care products.

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BEAUTY CARE

Vitacare introduces Chia Mint product line

BY Alaric DeArment

NEW YORK — Vitacare has introduced a new product line designed for people with sensitive teeth, the company said Wednesday.

The oral care company announced the introduction of Chia Mint toothpaste, extra-soft toothbrush and gum.

Chia Mint includes vitamins A, C, D, E and calcium – together marketed as the Vita-Boost Complex – designed to heal, protect and strengthen gums and teeth, as well as extra potassium nitrate. Vitacare’s products are sweetened with Xylitol and marketed as gluten- and fluoride-free and safe for pregnant women.

 

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Dr. Fresh launches FireFly Ready Go Brush

BY Alaric DeArment

BUENA PARK, Calif. — A new toothbrush is designed to help kids know when they’ve brushed their top and bottom teeth enough.

Dr. Fresh announced the launch of the FireFly Ready Go Brush, designed as a motivational tool that times kids to make sure they brush each arch for 60 seconds.

The toothbrush contains a flashing light that starts as green, turns yellow when kids are halfway done and red when they’re finished. The brush also includes a suction cup holder that allows for upright storage, avoiding contact with other brushes or the bathroom counter.

"Any parent knows kids hate to brush, and that often they don’t," Dr. Fresh chief marketing officer Geoff Carroll said. "By combining a mesmerizing and educational ‘stop light’ mechanism with the biggest names in kids’ entertainment, the Ready Go Brush makes brushing fun and helps children build routine."


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