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Organic Valley campaign declares end to 60-Year ‘War on Butter’

BY Gina Acosta

LA FARGE, Wis. — The leading organic dairy brand in the U.S. has enlisted farmers to star in a digital campaign that encourages consumers to embrace the benefits of eating butter.

Organic Valley, the farmer-owned cooperative of more than 1,800 organic family farms, is launching a holiday campaign celebrating the end of the "War on Butter" (the story of how butter and fats were once blamed for every negative health trend from obesity to heart disease, according to the brand). 

"The last five years have seen a sea-change in thinking on saturated fats, including those in dairy food," says Nina Teicholz, investigative science journalist and author of the bestselling The Big Fat Surprise. "More than a dozen systematic reviews and meta-analyses now reveal that saturated fats have no effect on your risk of dying from heart disease. Also, there's at least one rigorous new clinical trial showing that full-fat dairy is actually better than low-fat dairy for fighting heart disease."

Organic Valley has hired artists to live-sculpt the faces of our nation's Butter Heroes out of organic butter at TheWarOnButter.com. The effort will kick off with a sculpture of George Siemon, a founding farmer of Organic Valley and "CEIEIO" of the pioneering cooperative. From Nov. 15-22, consumers can nominate their own Butter Heroes via Twitter and invite friends and family to vote for their favorites. Each day's winner will be sculpted in real organic butter. 

The website also features coupon offers for Organic Valley butter, showcases recipes such as Maple Pecan Pumpkin Bread and Chai Snickerdoodles, and elaborates on Organic Valley's philosophy that slow-churning in small batches using milk from pasture-raised cows results in better butter.

 

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R.W. Knudsen launches sparkling glogg beverage

BY Gina Acosta

ORRVILLE, Ohio — R.W. Knudsen is introducing a new beverage inspired by a traditional seasonal Scandinavian drink.

R.W. Knudsen Family Sparkling Glogg is a blend of apple, white grape and lemon juice concentrates with brewed extracts of ginger, cinnamon, cloves and cardamom. Sparkling Glogg does not contain artificial flavors or preservatives and is Non-GMO Project Verified.

The R.W. Knudsen Family celebratory beverage line includes a variety of seasonal beverage flavors such as Caramel Apple, Cider & Spice, Pumpkin Spice, Sparkling Blueberry, Sparkling Cranberry, Sparkling Crisp Apple, Sparkling Kosher Grape, Sparkling Organic Apple, Sparkling Organic Pear and Sparkling Pomegranate.

The new glogg beverage is available in a 24.5 oz. glass bottle with a manufacturer's suggested retail price of 2 for $5.00 at retailers nationwide.
 

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Report: Anheuser-Busch CEO talks possible Coca-Cola acquisition

BY Gina Acosta

Sources have told the U.K.'s Sunday Telegraph that Anheuser-Busch InBev could buy Coca-Cola soon.

The Telegraph reports that Anheuser-Busch InBev CEO Carlos Brito has acknowledged that it's looking at beverage targets outside of beer.

Anheuser-Busch InBev has been on a buying spree in recent years, buying rival SABMiller and small craft brewers including Goose Island, Blue Point, Elysian, Golden Road and Karbach.

Read more about the possible deal by clicking here.

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