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Oreo is well-‘liked’ on Facebook

BY Allison Cerra

EAST HANOVER, N.J. — It seems that Facebook users love Oreo.

Kraft Foods on Wednesday said that its cookie brand set a Guinness World Record with the most "likes" on a Facebook post in 24 hours. The Oreo Facebook community of 16 million fans from around the world was invited to "like" a post that read, "’Like’ this post to join other Oreo fans around the world in setting a Guinness World Record for most ‘likes’ to a post in 24 hours. Oreo is the world’s favorite cookie, and with your help, it will be the most ‘liked.’"

Fans around the world tallied a total of 114,619 "likes," Kraft Foods said.

"Oreo has been bringing families together for nearly 100 years," said John Ghingo, senior director of Oreo global growth platforms for Kraft Foods. "We’re so proud of our fans who came together to make this momentous first happen. So while our reign as record-holder may be short but delectably sweet, like Oreo cookies, we proudly accept the record on behalf of our fans across the globe."

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Ocean Spray introduces sparkling beverages line

BY Allison Cerra

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray is getting bubbly.

The juice brand said its new sparkling juice drinks will be available in two original and diet flavors, cranberry and pomegranate blueberry, and are made with 70% real fruit juice and no added sugar, artificial colors or preservatives. A serving of Ocean Spray sparkling juice is 90 calories, while Ocean Spray diet sparkling is 10 calories per serving.

To celebrate the launch of the new line, Ocean Spray’s Facebook fans can sign up for the first taste test.

"With the launch of our sparkling juice drinks, we hope to provide the right mix of the bubbly refreshment consumers crave with the tasty goodness of Ocean Spray juices," said Larry Martin, Ocean Spray VP marketing.

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Safeway launches ‘at-the-shelf’ SimpleNutrition program

BY Michael Johnsen

PLEASANTON, Calif. — Safeway on Wednesday introduced its new SimpleNutrition program, an in-store shelf tag system that makes it easier for shoppers to find better nutrition choices among foods and beverages. The SimpleNutrition green shelf tags on qualifying items are located throughout the store next to Safeway’s everyday low prices and club card specials.

Safeway created SimpleNutrition as a first step in helping its customers modify the selection of products that support a healthier lifestyle, the grocer stated. SimpleNutrition makes it easy to find nutritionally better items in store with green shelf tags that highlight up to two of 22 different nutrition and ingredient benefits, such as “gluten-free,” “organic,” “sodium-smart” or “made with whole grains.”

“Consumers are inundated with conflicting nutrition information and are often skeptical of the nutrition claims on packaging,” stated Barbara Walker, group VP consumer communications and brand marketing for Safeway. “SimpleNutrition is an ‘at-the-shelf’ program that simplifies and personalizes the grocery shopping experience so that shoppers can feel confident about making more informed food choices. … It provides shoppers with a quick snapshot of the nutrition and ingredient benefits that best match their nutritional needs.”

More than 1-in-3 moms are cautious about the claims made on packaging, according to a recent nationwide survey of 1,500 mothers commissioned by Safeway. In fact, as many as 41% of moms said that not having time to read all nutrition labels in store is a challenge they face when trying to make informed nutrition choices.

Safeway also will be implementing an at-home nutrition solution at Safeway.com/SimpleNutrition as a resource for food, nutrition and health information while moms make their shopping lists.

Safeway will continue to update the qualifying items based on changes in product nutrition and ingredient information and new products in the store. The company also is committed to expanding the SimpleNutrition program throughout 2011 by launching a personalized online nutrition tool to help shoppers find healthier alternatives to the foods they currently purchase.

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