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Oreo ready to celebrate 100th birthday

BY Allison Cerra

NORTHFIELD, Ill. — Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

To mark turning a century old on March 6, the cookie brand has taken to Facebook and its Nabisco World webpage to celebrate "the kid inside all year long with fun games and experiences to share." On Facebook, Oreo has changed its profile picture every day since Jan. 1 to spotlight a Facebook fan that is celebrating a birthday. Meanwhile, on the webpage, Oreo invites consumers to share their Oreo moments via the Moments Gallery, in addition to virtual arcade games from around the world, including Oreo Man (a play on Pac-Man), among others.

"Since 1912, we’ve made it our business to make life a little less serious," the website reads. "In a world that’s become far too adult, a couple of Oreo cookies, a glass of milk, and a shared twist, lick and dunk is all it takes to set your inner kid loose. Celebrate the kid inside all of us."

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Kashi launches Steam Meals

BY Allison Cerra

LA JOLLA, Calif. — Kashi has introduced frozen entrées to its lineup of products.

The company’s new Steam Meals include chicken fettuccine, sesame chicken, roasted garlic chicken farfalle and spinach and artichoke pasta. Each variety features Kashi’s Seven Whole Grain blend and use microwave steam to heat the food in just minutes.

Kashi Steam Meals are available in 9.5-oz. single-serve bags and carry a suggested retail price of $3.99.

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Zatarain’s expands portfolio to include Meals for Two

BY Allison Cerra

NEW ORLEANS — Zatarain’s is looking to jazz up the frozen food category with the launch of a new line.

The brand has launched Meals for Two frozen entrées, which can be prepared in a skillet or microwave. Each entrée contains 24-oz. of premium meats, rice or pasta, fresh vegetables and seasonings.

Meals for Two includes such varieties as blackened chicken alfredo, chicken and sausage jambalaya, smothered chicken and rice, and beef and mushroom pasta. In addition to the Meals for Two line, the brand also has launched two new single-serve frozen entrées: chicken and mushroom risotto and big cheesy pasta.

"We are excited to add Zatarain’s Meals for Two to our already robust line of flavorful frozen entrées," Zatarain’s marketing manager Jennifer Young said. "Even with today’s hectic schedules, new Meals for Two make it easy for family and friends to spend less time cooking and more time connecting over a delicious meal."

Zatarain’s Meals For Two carries a suggested retail price range of $6.99 to $7.49, while the new single-serve varieties carry a suggested retail price of $3.49.

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