HEALTH

Oregon passes DXM age restriction law

BY Michael Johnsen

WASHINGTON — To combat teen abuse of over-the-counter medicines containing the cough suppressant dextromethorphan, Oregon Governor Kate Brown on Thursday signed legislation prohibiting the sale of DXM-containing products to minors.

The move makes Oregon the 14th state to pass an age-18 sales law, joining states across the country in recognizing that limiting teen access to DXM is a proven way to prevent abuse, according to the Consumer Healthcare Products Association.

“Public policy and education are both vitally important to combating teen OTC cough medicine abuse,” stated Scott Melville, president and CEO CHPA. “This is why CHPA has long supported state efforts to limit teen access to DXM and has worked to increase parental awareness through its StopMedicineAbuse.org campaign. This new law will help raise awareness about the issue with parents, while ensuring access for the millions of families who responsibly use products containing DXM to treat common cough symptoms.”

While millions of Americans use products containing DXM to safely treat their symptoms, according to the 2016 National Institute on Drug Abuse annual Monitoring the Future survey, one in 30 teens abuse OTC cough medicine containing DXM to get high.

In 2012, California became the first state to prohibit sales to minors. Since then, governors from Alaska, Arizona, Delaware, Florida, Kentucky, Louisiana, New Jersey, New York, Tennessee, Virginia, Washington, and most recently Nevada, have all signed similar laws.
 

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Nature’s Bounty named a Long Island Business News Corporate Citizen of the Year

BY Michael Johnsen

RONKONKOMA, N.Y. — Nature’s Bounty on Thursday announced it is the recipient of the Long Island Business News Corporate Citizen of the Year Award.

Nominated by the Girl Scouts of Suffolk County, Nature's Bounty was selected as a member of the 2017 class of Corporate Citizenship honorees. The award recognizes the significant contributions companies and individuals make to better the economic and social well-being of the Long Island community. Nature's Bounty was honored in the Corporate Citizen of the Year, Large Business category.

"The Corporate Citizenship Awards recognize companies and individuals who believe that by being a good corporate citizen they contribute to the economic and social well-being of their employees, businesses and the community," said Scott Schoen, publisher of the Long Island Business News. "Honorees consistently prove that true community stewardship evolves through building strong partnerships with nonprofit organizations and others that strive to meet the critical needs of our community."

"We could not be more honored or proud to have received this award," said Beverly Lee-Wo, director corporate social responsibility at The Nature's Bounty Co. "There are so many people in our local communities who need a hand, and there are so many charitable organizations doing amazing work to help them. We remain committed to spreading wellness however we can, including through our charitable partnerships. We extend our thanks to The Girl Scouts of Suffolk County for nominating us, and the Long Island Business News for selecting us to receive this award."

"The Nature's Bounty Co., its 501C3 Nature's Bounty Foundation and its volunteers, consistently and thoughtfully give back to the local Long Island community in so many ways," said Mary Garrote from Girl Scouts of Suffolk County. "We, and I'm sure many other charitable organizations, are thankful for their selfless commitment and their contributions to bettering the lives of people on Long Island."

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Redefining the brick-and-mortar experience

BY Michael Johnsen

The Vitamin Shoppe for the past year has been steadily redefining the brick-and-mortar experience for natural health shoppers via its latest store prototype, the Brand Defining Store, currently in nine locations with another five to open soon. “We’re always looking for innovative ways to enhance our customer’s wellness journey, and our BDS stores are one of many examples of how we’re increasing consumer engagement and improving the customer experience overall,” Jason Reiser, The Vitamin Shoppe’s COO, told Drug Store News.

“Aesthetically, the stores are simplified and are easier to navigate, [with] elements that encourage our customers to linger longer and engage with our [in-store] health enthusiast,” he said. “Some of these elements include our sports nutrition and protein sampling station, and Kombucha Bar that encourage customers to try before they buy.”

It’s working. According to Reiser, The Vitamin Shoppe is attracting three times the number of first-time customers through its doors, they are spending two times longer in the store during their visit and 91% of them said they would recommend it to friends and family. The learnings from these stores, such as the sampling stations, are scalable across the entire footprint of The Vitamin Shoppe. “While we are planning broader national expansion of our BDS stores in 2018, we intend to capitalize on several key successful elements from these stores immediately,” Colin Watts, CEO of TheVitamin Shoppe, told analysts during the company’s latest first-quarter conference call.

That’s good news for one of the more significant players in the health-and-wellness space. As more consumers shop mass or online, whether it’s for value or convenience such specialty retailers as The Vitamin Shoppe are fighting to retain those fitness-bound shopping trips.

For the New Jersey-based retailer, a greater emphasis on own brand sports nutrition supplements may be the additional value-add component to keep those shoppers in-store. There is certainly significant opportunity, Reiser told DSN. “We focus a lot of innovation effort on our six differentiated brands, bringing shoppers solutions they can feel confident [that] will meet their needs. In doing so, we better earn their trust, and are better able to keep their loyalty with The Vitamin Shoppe.”

(Click here to view the full Special Report: Weight management, sports nutrition and vitamin)

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