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Orbit teams up with Bright Pink

BY Allison Cerra

CHICAGO — Orbit gum has teamed up with a nonprofit breast cancer prevention organization to encourage young women to be proactive about their breast health.

As part of the partnership, Orbit and Bright Pink have developed the "Pledge to Protect Your Chest" shareable online commitment tool on Facebook, where users can examine a checklist that features ways to be proactive about breast health.

Orbit also said that sales through September and October of its Orbit Bubblemint and Orbit White Bubblemint gum, up to $75,000, will be donated to Bright Pink. Specially marked packs of Orbit White Bubblemint include pellets that have been stamped with a pink breast cancer awareness ribbon.

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Nature’s Hand granola shows off new blend, packaging

BY Allison Cerra

CHICAGO — Nature’s American Co. has introduced an enhanced granola product.

Nature’s Hand granola features an improved texture and more clustered blend, featuring roasted oats and wheat, nuts and seeds that are sweetened with caramelized brown sugar and honey, the company said. The granola is available in french vanilla almond, cranberry delight, wild blueberry, raisin hazelnut and cinnamon apple and maple pecan varieties. Additionally, Nature’s Hand granola also now features premium packaging that includes a preview window and bold colors to help consumers identify each of the six granola blends in the line.

Nature’s Hand granola carries a suggested retail price of $4.99.

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Heinz gears up to launch ketchup with balsamic vinegar

BY Allison Cerra

NEW YORK — One month after the retail launch of its Dip and Squeeze product, Heinz announced it is set to debut a limited-edition ketchup that is blended with balsamic vinegar.

The latest product recently was announced on Heinz’s Facebook page, and will be sold via the page starting Nov. 14, before until hitting store shelves in December.

The announcement has garnered a lot of excitement from consumers, who have posted inquiries about the soon-to-be-launched product on the ketchup brand’s Facebook page.

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