HEALTH

OraSure prepares nationwide TV promotion campaign for in-home HIV test

BY Alaric DeArment

BETHLEHEM, Pa. — HIV test maker OraSure Technologies has appointed a new executive to head its consumer marketing division as it prepares to launch a nationwide TV campaign on Saturday.

The TV campaign will be timed to coincide with World AIDS Day on Saturday and will air on MTV, A&E, BET, E!, Bravo and Logo, as well as on the NBC reality show "The Voice" on Dec. 17.

OraSure also announced the appointment of Kathleen Weber as SVP and general manager of consumer products, reporting to president and CEO Douglas Michels. Weber previously served as SVP at Pfizer Consumer Healthcare, directing the global Rx-to-OTC switch team and managing products, such as Advil, Neosporin, Bengay, Purell and others.

"We are very excited to have Kathy join OraSure to lead our consumer products business," Michels said. "Kathy brings extensive consumer healthcare experience to her role at OraSure. Her leadership will be instrumental in supporting the successful U.S. launch of our OraQuick In-Home HIV Test and expanding our consumer products business in both the U.S. and international markets."


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Vitamins in disguise

BY Michael Johnsen

NORTHRIDGE, Calif. — Pharmavite’s recent launch of its Voots Veggie-Fruit Tarts may once and for all put to rest the dinner-table drama of enticing a young child to “eat their veggies.” Voots is a chewable supplement packed with a blend of 11 real fruits and vegetables. What’s more, Mom can pack that veggie-punch into her child’s lunchbox with the Voots single-serve packets. It’s a differentiated product launch in a still-growing category. Sales of vitamins are up 8.3%, to $9.1 billion, for the 52 weeks ended Sept. 29, according 
to Nielsen.

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ReportersNotebook — Over the Counter, 12/10/12

BY DSN STAFF

SUPPLIER NEWS — Valeant Consumer Products recently announced that its line of Ocean Saline Nasal Sprays have been the most recommended by pharmacists for 15 years running. 


Ocean offers nonmedicated relief from dry and irritated nasal passages due to allergies, colds, flu, sinusitis and rhinitis. The nasal spray is gentle enough for infants and has three delivery options — standing the bottle upright delivers a spray; horizontally, a stream; and upside-down, a drop. 


The company’s Ocean Complete Sinus Rinse provides pre-mixed, easy to use 2-in-1 nasal saline therapy: a special nozzle for nasal sinus irrigation and a saline mist applicator for nasal moisturizing. It also is sterile 
and preservative-free.


 

The Food and Drug Administration’s Nonprescription Drugs Advisory Committee last month voted against Merck’s application to switch its Oxytrol patch from prescription-only to over-the-counter, citing concerns over use of therapy for an overactive bladder in women without a doctor’s intervention. 


The committee voted five in favor and six opposed. Proponents of the switch argued that women with overactive bladders may go years before consulting a physician and an OTC might encourage therapy. The FDA is expected to issue a decision on the switch application in January 2013.

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