Oral-B introduces its lightest rechargeable sonic toothbrush
CINCINNATI Procter & Gamble’s Oral-B has announced the launch of the new Pulsonic, the brand’s slimmest and lightest rechargeable sonic toothbrush.
Pulsonic offers a specifically designed Pulsonic brush head that contours to the teeth for an effective clean. With more than 27,000 sonic vibrations per minute, Pulsonic’s bristles clean and whiten teeth in two weeks by reducing surface stains by up to 94 percent, according to the company.
Like other Oral-B rechargeable toothbrushes, it features a two-minute timer that indicates when the recommended two-minute brushing time has been reached. An additional timer signals at 30-second intervals to encourage thorough brushing of the four quadrants of the mouth.
“We know that many consumers who prefer sonic toothbrushes are looking for slimmer, lighter, quieter options that don’t sacrifice performance,” stated Dr. Paul Warren, dentist and vice president of global professional and scientific relations for P&G oral care. “As the newest addition to Oral-B’s best-in-class lineup, Pulsonic is designed to meet this need by providing a quiet, gentle and effective clean with a slim, light handle that is easy to maneuver.”
Oral-B Pulsonic is available starting this month and has a suggested retail price of $69.99.
MODE introduces three pearlescent fall colors
ALBANY, N.Y. MODE Cosmetics has unveiled for fall three new all-natural Angel Dust shades.
The all-natural loose mineral mica pearlescents and natural pure pigments are designed to give the long-lasting and multi-faceted color.
The new fall colors are Galactic, a multi-dimensional velvet purple plum; Pixie, a multi-dimensional golden tone green; and Twilight, an iridescent golden sunlight. The suggested retail price is $4 each.
The products are free of fillers, talc, preservatives, fragrance, bismuth oxychloride, oil and wax.
Matin Maulawizada uses newest Neutrogena products at Fashion Week
NEW YORK Neutrogena, which is a subsidiary of Johnson & Johnson, has announced that celebrity makeup artist, Matin Maulawizada, unveiled his first eco-inspired “look” using the latest Neutrogena cosmetics and skin care products at a recent New York Fashion Week event.
“Using Neutrogena Cosmetics, I designed a soft, smoky eye and nude lips, accented with a soft gloss that keeps them playful and feminine,” stated Maulawizada. “My inspiration for the ‘look’ is the eco-minded woman who still wants to be chic, much like the premise of the Be EcoChic campaign. After all, you can be fashionable and environmentally conscious.”
Be EcoChic is a star-studded event that kicked off New York Fashion Week earlier this month.
To create the “look,” Maulawizada used such new products as Neutrogena Cosmetics Nourishing Eye Liner, Nourishing Eye Quad and MoistureShine Lipstick, and the latest Neutrogena Skincare products such as Neutrogena Lift & Strengthen Intensive Facial Concentrate.
“The Neutrogena heritage of clean and gentle extends not only to the products we offer consumers but to our business practices as well, from solar panel systems to a reduction in packaging materials,” stated Pericles Stamatiades, company group chairman of beauty for J&J. “Our participation in Be EcoChic is an example of our commitment to encourage smart choices that not only help preserve the world we live in but also help others learn what they can do to be eco chic.”