BEAUTY CARE

Oral-B announces partnership with O, The Oprah Magazine

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

Through the partnership, Oral-B is offering 374 O readers the opportunity to try out the Professional Precision 5000 power toothbrush over a two-week period in order to compare and share their experience.

“We are excited to partner with O Magazine and to receive such an overwhelming positive response from users who have fallen in love with the Professional Precision 5000,” stated Rishi Dhingra, marketing director for P&G. “These results reflect what we at Oral-B know to be true — that the Precision 5000 is superior to a regular manual toothbrush and that it makes a great, healthy gift for everyone on your list this season.”

 

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Skin care brand Own creates app to track skin health

BY Antoinette Alexander

SAN FRANCISCO — Skin care brand Own — which recently launched in Duane Reade stores in New York City, followed by Whole Foods Market in the Northern California region — has developed an app that brings the power to measure and track the aging process to users’ fingertips.

The new My Own app is a free download from Apple’s iTunes store, Google Play and OwnProducts.com. The app analyzes a photograph of the user and provides a clinical evaluation of the major signs of aging, along with nutrition, wellness and beauty recommendations based on individual aging results. 

Looking to provide the ultimate in personalization and privacy, My Own App delivers a clinical skin analysis in minutes, regardless of when or where the user uploads their image.  

Own partnered with a Silicon Valley software company that specializes in dermatological clinical photography and facial recognition technology used for the security and surveillance industry to develop the tool. With this technology, My Own app delivers an assessment of the major signs of aging — fine lines, deep lines, eye area wrinkles and hyperpigmentation.



Users take a photo of themselves, which is then analyzed for the number of deep wrinkles, number of fine lines (including eye area wrinkles), percentage of face covered in hyperpigmentation, visibility score and number of hyperpigmented spots. Not only does the program send personal “beauty numbers” for each category (with 95% accuracy) and images that highlight signs of aging on the submitted photo, but users’ results are compared with those in their age group, providing a deeper context for results. Upon the evaluation, users receive a side-by-side comparison of the current submitted photo and a photo of what they could look like after following a recommended skin care and wellness regimen. This photo is generated based on clinical testing of the Own Renewing line, which showed a 20% improvement in reversing the signs of aging.



Based on the evaluation, My Own app prioritizes personal skin issues and provides product recommendations and lifestyle advice for users to follow on a weekly basis to address these areas on a holistic level. In addition, users are given a link to their personal Own portal for a more detailed depiction of their evaluation, personalized skin health regimens and content relevant for their skin’s needs.



Another unique aspect of this diagnostic tool is the ability to track users’ “beauty numbers” in monthly increments. Uploading new images every 30 days shows skin improvements by using Own products and following a personalized anti-aging plan, empowering users to fight the signs of aging and take control of their skin health.



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Markwins closes acquisition of Physicians Formula

BY Antoinette Alexander

CITY OF INDUSTRY and AZUSA, Calif. — Markwins announced on Wednesday that it has acquired all of the outstanding securities of Physicians Formula for $75 million or $4.90 per share in cash.

Physicians Formula stockholders also received a special 3.5 cent per share dividend as part of the transaction. The $4.90 per share price represents a premium of approximately 33% to Physicians Formula’s closing stock price on Aug. 14, 2012 (the trading day prior to the announcement that Physicians Formula entered into a merger agreement with affiliates of Swander Pace Capital), and a premium of approximately 40% to Physicians Formula’s one-month volume-weighted average price as of that same date.

Markwins stated that the acquisition of Physicians Formula represents a major step toward its strategy to add an up-market brand in the "masstige" cosmetics space to its existing entry-point Wet ‘n Wild brands. This is Markwins’ second acquisition following its acquisition of AM Cosmetics in 2003.

Ingrid Jackel, chairwoman and CEO of Physicians Formula, will become an executive of Markwins and will, along with the rest of her management team, continue overseeing Physicians Formula under Markwins’ ownership.

"Markwins’ mission is to bring the best beauty products within a brandscape that most appeals to our customers and consumers on a global spectrum. Our company’s diversified vertical integration model enables us to achieve this objective in the most efficient parameter. The addition of Physicians Formula will broaden Markwins’ scope and service more beauty constituents around the world. The rich heritage and constant innovation from Physicians Formula elevates Markwins’ portfolio and reinforces our longstanding pursuit in providing progressive products with a consumer-centric marketing strategy," stated Eric Chen, CEO of Markwin.

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