Orabrush tongue cleaner, tongue foam now available at Walgreens
PROVO, Utah — Orabrush has announced that Walgreens now is carrying the company’s patented tongue cleaner and its tongue foam in approximately 5,000 stores throughout the United States.
This brings the total number of retail outlets carrying Orabrush products to nearly 30,000 worldwide.
Orabrush’s tongue cleaner features a brush made of ultra-soft, pointed bristles that reach deep into the uneven crevices of a tongue to loosen the bacteria that cause bad breath, and a scraper that then removes the bacteria and residue from the tongue. The Orabrush tongue foam complements the cleaner with seven all-natural enzymes that protect the mouth by eliminating the bacteria responsible for bad breath, while promoting the good bacteria needed to keep a mouth healthy, the company stated.
Since its launch in 2009, Orabrush has executed one of the most successful social media marketing campaigns using YouTube. The company’s YouTube channel has more than 47 million channel views and is the third most subscribed to channel, behind only Apple and Old Spice. Orabrush has also amassed more than 340,000 fans on Facebook. By using what it calls the “Reverse Marketing Model,” Orabrush has parlayed that tremendous online recognition into placement in traditional retail outlets worldwide.
“We have a very loyal online community of fans who have played a critical role in getting us onto retail shelves by demanding the ability to purchase our products from the stores they frequent most,” stated Jeff Davis, CEO of Orabrush. “Walgreens is the largest drug store chain in the United States, and we are thrilled that this will help make our products much more accessible to our followers.”
Lelo launches pair of products for menstrual discomfort
SAN JOSE, Calif. — Intimina by Lelo, a line of intimate wellness products for women, on Monday showcased two new products from its second-generation collection of intimate care products for retailers in the pharmacy channel.
Intimina by Lelo will expand the line to include the ThermaRelief Patch, a body-contoured, drug-free heating patch that can be worn discreetly beneath clothing to deliver soothing comfort for up to six hours to relieve the discomfort of menstrual cramps. The brand will also unveil the Monthly Spa Tablet, designed for soothing comfort during a women’s cycle. The product is enriched with aloe vera, pH-balanced, paraben-free and soap-free to invigorate a woman and ease aches and pains during her monthly menstrual cycle.
“Although intimate wellness is something that needs to be maintained on a daily basis, we realize that women need extra support during specific times in their cycle,” stated Lelo director of sales, Donna Faro.
Fitness icon Tony Little signs on with Celsius Holdings as brand ambassador
BOCA RATON, Fla. — Celsius Holdings on Monday welcomed Tony Little, worldwide fitness icon and Fitness Hall of Fame Inductee. According to the company, Little has been brought onboard to help further establish Celsius as a breakthrough fitness beverage and highlight the product’s one-of-a-kind features in upcoming marketing initiatives as Celsius’ official Fitness Ambassador.
“Tony’s partnership with Celsius will have a direct global impact on Celsius brand awareness as our Fitness Ambassador,” stated Gerry David, president and CEO of Celsius.
“I love the idea that Celsius is a drink that burns calories while providing you with healthy energy," Little said. "I drink Celsius before my workouts and can truly feel the benefits. … As I used Celsius, it became clear that this was a product that I wanted to recommend and a company that I wanted to be a part of.”
Little has encouraged more than 45 million customers in more than 80 countries to lead a more active and healthy lifestyle while generating more than $4 billion in revenue. Inducted into the Fitness Hall of Fame in 2006, Little’s reputation and voice is a trusted one within the fitness and wellness industry, making him an ideal partner for the Celsius brand, the company stated.
Celsius is a "negative-calorie drink." Citing multiple clinical studies, Celsius noted that drinking Celsius before exercise has been proven to help burn up to 100 calories per serving, boost metabolism, reduce body fat, increase endurance and provide energy. It comes in seven flavors, carbonated and noncarbonated, and also in powder-stick packets that can be mixed with water.
Celsius contains no sugar, no high-fructose corn syrup, aspartame, artificial preservatives, flavors or colors, and is low in sodium.