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Orabrush forms new advisory board

BY Antoinette Alexander

PROVO, Utah — Tongue cleaner manufacturer Orabrush has added David Kelley, founder and chairman of the global innovation and design firm IDEO, and Mikel Chertudi, senior director of global media and demand marketing at Adobe, to its recently formed advisory board.

As advisory board members, Kelley and Chertudi will lend their expertise to the Orabrush team as the company builds on the momentum created by its digital marketing strategy on YouTube.

After struggling with traditional marketing methods to gain traction with its patented tongue cleaner, Orabrush finally saw success after implementing what it calls its "reverse marketing model." Through this model, Orabrush was able to cultivate an online fan base through the use of YouTube videos. With more than 47 million channel views, the company has the third most-subscribed sponsor channel on YouTube — behind only Apple and Old Spice — and ultimately transformed that online support into nationwide distribution at nearly 30,000 retail locations around the world.

"We pioneered this reverse marketing model, and found tremendous success in a relatively short amount of time," stated Jeff Davis, CEO of Orabrush. "As we look ahead, we want to explore avenues that allow us to best capitalize on our inventive model while building a strong infrastructure to support growth. David is an icon in product design and marketing and has worked with the best companies in the world. Mikel has a wealth of knowledge in digital marketing and analytics. They will both bring expertise to guide us on the best path to take moving forward."

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Hangover Joe launches Hangover Recovery Shot featuring WB’s ‘Hangover’ movie license

BY Michael Johnsen

COLORADO SPRINGS, Colo. — Hangover Joe’s on Wednesday announced the launch of its Hangover Recovery Shot, an officially licensed product of Warner Bros.’ "The Hangover" movie.

The 2-oz. hangover shot features Hangover Joe’s patent-pending, proprietary Get Up and Go Blend — a blend of taurine, kudzu, green tea leaf and acai fruit extracts, along with goji berry concentrate, niacin and vitamins B6 and B12, among other ingredients. And the Hangover Recovery Shot contains only as much caffeine as a single cup of premium coffee, the company stated.

Hangover Joe’s currently is distributed through GNC and select 7-Eleven, F.Y.E., Smoker Friendly and Love’s locations, and through select beer distributors.


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Sex expert Laura Berman endorses line of RH Labs intimacy health products

BY Michael Johnsen

ATLANTA — Laura Berman, world-renowned sex and relationship expert, will be introducing a line of intimacy health products distributed through RH Labs, the company announced Wednesday.

“Dr. Berman’s line is unique in that it’s the first publicly endorsed line of personal massagers,” stated Joshua Maurice, president of RH Labs. “There’s nobody else in the world with her reputation or her expertise, so her support gives these products a huge competitive edge over other brands in the marketplace.”

The products are expected to hit shelves beginning in the third quarter of this year.


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