Orabrush develops new bad breath-busting foam to complement its tongue cleaner
SALT LAKE CITY — Orabrush — an oral care company that launched in 2009 with one of the most successful Internet-based advertising campaigns ever and now is available in more than 16,000 retail stores nationwide — has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.
“When people use the Orabrush, they always talk about how much gunk it pulls off their tongue,” Orabrush CEO Jeff Davis said. “But we’ve had a lot of people ask if they can use it with something to wash their tongue, like toothpaste or mouthwash. Toothpaste is too thick; it just mucks up the brush. Mouthwash is too thin, it just runs off, and the alcohol in mouthwash also kills both good and bad bacteria. Our new tongue foam is the perfect solution.”
Orabrush researchers discovered a foam that stays on the tongue cleaner and works with the bristles to maximize cleaning was the most effective combination. The Orabrush Tongue Foam applicator is similar to the pumps used with hand soap dispensers but turns the Orazyme liquid — a formula of seven all-natural enzymes created by oral care company Dr. Fresh — into a foam that remains on the tongue cleaner. The enzyme works to kill bacteria on the tongue that are most often responsible for bad breath while promoting good bacteria needed to keep the mouth healthy.
The minty foam is available in more than 900 discount stores and supercenters nationwide as part of an introductory promotion in which customers will be able to buy the tongue cleaner and get a free, full-size sample of Orabrush Tongue Foam to try. The foam also can be purchased online at Amazon.com and Orabrush.com. The foam sells for $4.99. The Orabrush tongue cleaner is currently available in more than 16,000 retail stores nationwide.
Today, Orabrush is the third most-subscribed sponsor channel on YouTube – behind only Old Spice and Apple — and has more than 43 million video views. The company also has nearly 300,000 fans on its Facebook page.
Ardell to expand faux lash portfolio with trendsetting lashes, lash kits
LOS ANGELES — The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.
For years, professional makeup artists have been applying multiple pairs of faux lashes to achieve a dramatically lush look. Enter the new Ardell Double Up Lashes, a new innovation in faux lash strips featuring two times the lashes than a standard strip lash. The bottom lash adds fullness and the top lash adds flare. Ardell Double Up Lashes will be available in six styles with a suggested retail price of $6.99 at drug stores in January.
Whether a lash novice or faux pro, customize any lash look with the Ardell Trio collection. The Ardell Trio collection is as perfect for first-time lash wearers who want to experiment with different lash styles as it is for current lash users who enjoy blending and mixing lash styles for a one-of-a-kind look. Featuring one pair of strip lashes, one pair of accent lashes, 10 medium individual lashes and mini brush-on adhesive, the Ardell Trio collection kit will retail for $7.99 at Walgreens come January.
Say goodbye to the messy glue with Ardell’s first collection of self-adhesive lash strips. Available in six of Ardell’s top-selling styles, the new self-adhesive lashes are lightweight, comfortable and easy to apply — only two steps: first check the fit, then press to apply. Featuring an extra self-adhesive strip, with proper care and cleaning, Ardell self-adhesive lashes can be used multiple times. Available beginning January at CVS and Walgreens, Ardell self-adhesive lashes will retail for $5.99.
Dove Hair announces winner of ‘Make Friends with Your Hair’ television ad
ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Hair has announced the real woman star of its new “Make Friends with Your Hair” television ad campaign.
The winner is Brittany Delaware, 23, of Teleford, Pa. Delaware joined women across the country and created a video of her own hair struggles for the campaign. America voted and Delaware was selected to receive a VIP trip to New York, a hair transformation from Dove celebrity stylist Mark Townsend and a starring role in the new Dove Hair TV ad.